Weekly Wrap Up: Facebook Unveils New Shazam-Like Tool
Serendipit Consulting wraps up the week with a look at Facebook’s new tool that monitors what users are watching and listening to via status updates and posts.
With an upcoming update, Facebook plans to unveil a new audio recognition feature that will identify songs or television shows that you’re listening to using your phone’s microphone. This opt-in feature will be able to identify millions of songs and TV shows including live TV, such as sports broadcasts, with a click of a button. The hope is that with every status update and/or post, the user will share this information with his or her followers. This feature will make it easier for users to share what they are listening to or watching, and also will provide Facebook with very useful information. Even if the user decides not to incorporate what they are listening to or watching in their posts, Facebook still will have the data for marketers to use for market research.
Facebook says that the actual audio will not be saved, but that the information of what you are listening to or watching will be. The more people use the feature, the more Facebook will learn what’s trending in music and TV preferences, which is a major help when it comes to social media advertising. As of right now, the update hasn’t happened but is planned to be released early June.
This new update can be seen as a breach of privacy to many Facebook users. What do you think? Leave your thoughts below in the comments section or tweet us @Serendipit !