Talk about a free publicity and potentially great marketing: an iPhone 4 survives a fall when it slips out of a skydiver’s pocket. Jarrod McKinney is the owner of the apparent unbreakable iPhone 4. Noting that his 2 year-old had managed to place a crack in it after knocking it off a bathroom counter, McKinne thought all was lost when it slipped out of his pocket while skydiving. Of course, the phone didn’t go aesthetically unscathed. However, even after landing on top of a two-story building, the internal unit was still working well enough for McKinney to find it using a GPS tracking application. McKinney was even able to place a phone call afterwards, which is quite amazing considering the phone’s notoriously negative reception issues. Read CNN’s article on the incident and to get McKinney’s reaction of it.
Contests and Facebook is a marriage made in marketing heaven, as Mashable discusses the 4 reasons whycontests should be a part of your marketing strategy. Contests and sweepstakes have been around for a long time, but due to the boom in social networks and social media, it’s definitely an opportune time to take advantage of it. It is a great way to get your customers/consumers engaged in your company and/or product, as it increases traffic to your Facebook Page as well as makes your company seem fresh and on its toes with its followers.
Generation Y (born between 1977 and 1994) may be the savviest generation, especially because coupons and discounted deals are so prevalent and accessible but at the same time they spend the most, even on luxury. In an article by Reuters’ they discuss how they’reclose to surpassing the Baby Boomers in spending and summarize something that’s been known into something that should be taken into consideration by brands that cater to the Y Generation. How do you as a company communicate with your consumers or as a consumer, how do you communicate with your favorite brands? Let us know on Twitter or Facebook!