…on a 0-100 scale? According to a study by ForeSee Results and the American Customer Satisfaction Index, it probably wouldn’t be very high. In fact, according to the study, Facebook scored a measly 64 – that wouldn’t even get you course credit by most accredited university standards. To better indicate the extent of this substandard ranking, it is important to understand that of the 223 companies ranked, only 10 scored under a 65. TechCrunch details the lowest ranked companies in a recent article, “New Market Research: Social Media Sites as Annoying to U.S. Customers as Cable Providers, Airlines”. The article states that privacy issues and promotional items were the most frustrating to Facebook users.
However, TechCrunch ends the article on an interesting thought. Despite obvious dissatisfaction, Facebook users have yet to leave Facebook. The article cites a lack of viable alternatives as the reason, but how long will that be true for? Let’s not forget that Facebook got its start in a college dorm room; no one ever thought its population would exceed that of the United States. Is there another Mark Zuckerberg in college today? Perhaps some young entrepreneur has already launched Facebook’s replacement, and it has just yet to catch on.
What do you think? Is there a Social Media King 2.0 in the near future? If there were, what would you like to see different than the original?