Website UX & Design | Copywriting & Content Refresh | Website Build, Testing & Launch
MRA Associates (MRA) is a leading registered investment advisory firm headquartered in Phoenix, Arizona. Independent and partner-owned, MRA provides investment advisory, wealth management, tax compliance, and consulting services to individuals, families, corporate retirement plans, endowments, foundations, and sovereign nations throughout the United States. Collectively, MRA manages and consults on more than $3 billion of assets.
Challenge & Opportunities
When MRA Associates needed a new, faster, SEO focused website, they turned to the Serendipit Consulting Digital team for help. The existing website was far too slow to load, and the design was dominated by the organization’s signature brand of green.
Our first step towards creating a new, responsive site built to align with Best Practices was to conduct a brainstorm session with key decision-makers from MRA Associates. During this session, we asked a comprehensive series of strategic questions in order to fully understand their goals and objectives.
Serendipit remapped the site to streamline certain sections, and to incorporate an expanded News/Views section, refreshing or creating new content as necessary for the site. We presented two exciting and sleek, modern design options that used the signature green as an accent.
The site designs envisioned featuring more team-focused photography and strong calls to action, all optimized for site speed and improved search engine presence. Once a design was chosen, we completed several custom photography sessions with the MRA team and then began building and testing the new responsive website.
CLEAN, RESPONSIVE WEBSITE DESIGN UTILIZING BEST PRACTICES
THE NEW MRA ASSOCIATES SITE LAUNCHED IN AUGUST 2019