Find Your “Y”
Yes, we have a certain letter missing in our name. However, unlike the definition of serendipity, this was not a happy accident. If you’re like everyone else in the world, you likely didn’t know that “Y” actually means characterized by or inclined to. Maybe now you’re catching on?
We opted to ditch the Y because, at Serendipit, we aren’t inclined to making discoveries by accident. Instead, we strive to find the “why” in everything we do.
Our work is based on research, strategy, strong gut instinct, a lot of creative talent, with a bit of sass for flavor, all honed by years of experience.
The results we deliver are not by accident. We get results through sharp marketing and PR savvy.
Ready to find your Y?
It takes creativity, skill, and strategy to establish a good brand identity that stands apart from the competition and sparks a connection with consumers.
Great branding goes well beyond a cool logo. Branding is the nuanced art of actively molding your brand, messaging, and customer experience at every level.
Branding doesn’t just give your business a strong look, position, and reputation, it gives your business a brighter future. Make your branding count.
What’s a brand without credibility and trust? A brand operating without our public relations team.
Good PR is all about sharing the right info to the right places and the right people and telling them what they need to hear, rather than just what they want to hear.
Great PR is all that plus being proactive in idea generation and responsive in a crisis. Helping to build upon the brand reputation, to promote core values, enhance public perception, and strengthen community relations.
That’s where we come in.
Strategy & Ideation
Strategy involves setting goals, determining actions to achieve those goals, and mobilizing resources to execute the plan to reach those goals.
Ideation is the creativity behind how you implement those goals. Ideation comprises all stages of a creative thought cycle—from innovation to development to actualization.
Whether it’s digital, marketing, PR, or social media—the importance of strategy and ideation will always remain a constant. We practice Ideation Evolution, producing a continual state of creativity and consistency for your brand.
There’s simply no point in investing time and money into marketing campaigns if you haven’t adopted a robust multi-platform digital strategy to easily track and monitor success.
Push the right messages at the right time. Better yet, just let us do it.
From pay-per-click (PPC) advertising and branded content to display ads and OOH placements, paid media is an essential component of revenue growth and brand awareness for businesses.
At first glance, the concept may seem a bit archaic, but in reality, it’s one of the quickest ways to drive traffic and open doors—even just a crack—that would otherwise remain shut.
Social media allows for immediate feedback and interaction. Plus, it’s the 21st century, and everyone’s already buried in their phones as it is, so why not bump your brand onto their screen, get your business on their radar and take control of the conversation?