ASK WHY, NOT Y
Let’s dive into linguistics for a moment. The definition of “Serendipity” is the faculty of making fortunate discoveries by accident. Break it down even further and “Y” means characterized by or inclined to...
So why did we remove the Y from Serendipity? Well, we aren’t inclined to making discoveries by accident. We strive to find the “why” in everything we do. Our work is based on research, strategy, and at times, strong gut instinct honed by years of experience.
Ergo, Serendipit delivers results not by accident, but through sharp marketing and PR savvy.
So….do you have a Serendipit feeling?
BRANDING
Branding is so much more than just a logo. It’s planning and crafting a holistic consumer experience from first impression to customer engagement and beyond - and then delivering on the brand promise, consistently.
A great brand and its consumer experience is the sum of many internal and external parts, each supporting and complementing the other.
MARKETING
Customers expect a seamless experience for a company, regardless of channel or device. They expect to engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media, which is precisely why the brand experience and messaging must be cohesive and consistent across all marketing channels.
PR
We take immense pride in the credibility and trust we’ve built with major news organizations in digital, print, broadcast and radio outlets, and our relationships with top journalists, bloggers, reporters, influencers and producers.
Digital
When the average consumer needs 28 touch points before taking action, it’s really important that your brand is sending the right messages across the board. We’ll help you perfect your digital game and create a robust, multi-platform digital strategy.
INBOUND
Inbound marketing helps potential customers find you through channels like blogs, search engines, and social media.
The trick is to create relevant, helpful content to attract potential customers, and of course, to add value into every step along your customer's buying journey.
STUDENT
HOUSING
We understand the needs, wants and communication styles of today’s college student, and continuously innovate our marketing mix to stay ahead of the culture curve. We live, sleep and breathe creativity to develop the most effective campaigns for each market. Our team has established a proven track record of consistently achieving occupancy rates above 95%.
