Our Story & Founders
The Serendipit Story
Flashback to 2008 when Blackberrys were the ultimate smartphone, The Dark Knight reigned, and Flo Rida was going low, low, low. Then the stock market crashed, and suddenly, the country was in the midst of the Great Recession.
Launching a new business in that economic climate sounds crazy, we know, but when you have a passion for change and challenges like Alexis Krisay and Melissa DiGianfilippo, it takes more than a Great Recession or calling ‘em crazy to pop their bubble.
Lex and Melissa shared a vision for how to do the ‘agency thing’ differently—better. Both had worked for agencies before, and they instinctively knew that there was so much more they could do and improve—the type of things that would make clients and employees so much happier.
Serendipit began as a team of four. Today it’s blossomed into a 20+ member agency family that all share the same passion for creative, PR, and social as our fearless founders.
Serendipit stands out from others because we drew the line a long time ago at taking any cookie-cutter approach to clients or their work. Obviously we’ve developed basic efficiencies and processes, but our mission is to view each client with a fresh perspective and deliver only the greatest and most innovative ideas possible.
We’re focused – honed in on KPIs and results.
We’re flexible – prepared to adjust as needed at the drop of a hat.
We’re fresh – offering new perspectives with each client’s best interests in mind.
Serendipit Specialties
REAL ESTATE
We rock at student housing, multifamily housing, senior housing, high-end residential, and related businesses.
FRANCHISES
We typically work with the franchisor as the marketing engine that supports the entire franchise. In other cases, we work with the regional developers of an area or the franchisees of one market directly.
WELLNESS
From our employees to our clients, we’re all for all things health and wellbeing. We love working with all aspects of fitness from mental to physiological, whether it’s promoting hot, new and innovative products or helping brands market the benefits of exercise and physical activity or luxurious selfcare. We enjoy putting our clients in this industry in front of an audience who values fitness as much as they do.
HOSPITALITY
Our hospitality marketing experience spans across a wide range of different sectors within the industry, including hotel, food and beverage, tourism, travel, and more. We work to promote these unique products and services and provide authentic, data-driven, revenue-focused support.
HEALTHCARE
We’re in the business of making things better. Patients relentlessly research practices and services that aren’t just different but a better option overall. Take it from Serendipit: side effects of our healthcare marketing, digital, and PR strategies include increased engagement, happier patients and staff, and fewer business headaches.
MEDSPA
Marketing your MedSpa services, products, or practices in the same old ways won’t work today. New times and new audiences call for new approaches. We help our clients capture the right attention–from generating leads and turning them into prospects to leveraging the loyalty of existing clients. Lather, rinse, refine, repeat.
COOL CLIENTS
We absolutely LIVE for brands that we can be obsessed with, stand behind and have fun working on. Hotels and resorts, spas or restaurants, tech products, or something else entirely, if it’s cool and fun, we’re ALL IN. We only take on clients that we know we can do a phenomenal job for and enjoy the ride along the way.
HEALTHCARE
We’re in the business of making things better. Patients relentlessly research practices and services that aren’t just different but a better option overall. Take it from Serendipit: side effects of our healthcare marketing, digital, and PR strategies include increased engagement, happier patients and staff, and fewer business headaches.
MEDSPA
Marketing your MedSpa services, products, or practices in the same old ways won’t work today. New times and new audiences call for new approaches. We help our clients capture the right attention–from generating leads and turning them into prospects to leveraging the loyalty of existing clients. Lather, rinse, refine, repeat.
COOL CLIENTS
We absolutely LIVE for brands that we can be obsessed with, stand behind and have fun working on. Hotels and resorts, spas or restaurants, tech products, or something else entirely, if it’s cool and fun, we’re ALL IN. We only take on clients that we know we can do a phenomenal job for and enjoy the ride along the way.
Meet The Marketing Mavens Who Made It All Happen
ALEXIS KRISAY
Co-Founder & President of Marketing
With an extensive background in online and offline strategic marketing operations, Alexis Krisay has truly developed her innate talent and flex for all things marketing. After 15+ years in our fast-paced, ever-changing industry, she’s adopted a deep understanding of what makes people, brands and organizations tick.
Known for her out-of-the-box thinking and contributions of fresh ideas, Alexis has helped dozens of clients across a wide range of industries effectively identify market opportunities and pair them with strategic and impactful, results-driven marketing solutions. Some of these industries include residential and commercial real estate, lifestyle, spa and wellness, and health and fitness.
Alexis graduated from the University of Arizona with a degree in communications and marketing and is currently an active member of Entrepreneur’s Organization (EO). In 2013, Alexis was named on the list of 30 Under 30 and Student Housing Rising Star the following year, both by Student Housing Business.
MELISSA DIGIANFILIPPO
Co-Founder & President of Public Relations
Melissa DiGianfilippo is partner and president of public relations at Serendipit, where she leads all of the agency’s clients’ PR and communications efforts.
Melissa leads a highly skilled team to help clients achieve their goals. Under her direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets, including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post along with broadcast and print outlets in all U.S. markets.
Melissa was named on the 40 Under 40 list by the Phoenix Business Journal in 2021, the top female PR professional in Arizona by Arizona Foothills Magazine in 2018, a Most Admired Leader by the Phoenix Business Journal in 2018, a Rising Star in 2014 by Student Housing Business, and was also named on the list of Generation Next: Forty Under Forty in 2014 by Az Business Magazine. Melissa served as the Marketing Chairperson on the Boys & Girls Club of Metro Phoenix Connect Board, and on the board of Entrepreneur Organization (EO) in Arizona. She is also a graduate of Scottsdale Leadership.
ADWEEK 2022 PODCAST OF THE YEAR AWARDS | BEST MARKETING PODCAST
Melissa and Alexis are the co-creators and hosts of Will It Stick?, a weekly podcast that highlights bold brands, creative campaigns, and marketing moments in history that whether they flourished or failed, got the world’s attention. Listen HERE
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