Whitewater Property Management turned to the Student Housing Experts at Serendipit for a design refresh for their brand and new website design. Team members felt that their old website was “too corporate” and didn’t feel youthful enough to resonate with and attract students seeking off-campus housing. 

The fan icon in their existing logo was an essential element to keep as it was the most recognizable portion of the brand mark within the Whitewater community. 

Our first step was to conduct a brainstorm session with key decision-makers from Whitewater Property Management to fully understand their goals and objectives.

We began the creative process with the logo design refresh. Our design team incorporated youthful colors, softened the design, and refreshed the fan icon and typeface. The result? A fresh, new look that paid homage to the company’s history while improving the mark’s overall appeal to the company’s target demographics.