Why Influencer Marketing Campaigns Make Good Sense
As online marketing becomes more competitive, it becomes harder for individual brands to stand out. That’s why more businesses are turning to social media channels. Influencer marketing strategy can result in influencer marketing campaigns, that build brands, promote products, and engage with target audiences. But what makes these people so powerful when it comes to marketing? It’s their ability to influence consumers and fans quickly and dramatically.
Having the right influencer marketing strategy and a compelling influencer marketing campaign is just the start. The magic happens when you choose the right influencer and audience. Here are the steps to creating killer influencer marketing campaigns. Don’t worry—we’ll give you a rundown of what you need to know about influencers, pricing, channels, and most importantly, results.
1. Understand the difference between micro and macro social media influencers.
Social influencers can be anyone, from moms with 1,000 followers on Instagram to celebrities and influencers with millions of followers across multiple platforms. Of course, influencers like Kim Kardashian, Kylie Jenner, Cardi B, and Charli D’Amelio are usually out of reach for all but the biggest brands with national or global markets..
Micro influencers range between 10-100K followers. Macro influencers will have 550K-1M followers. The sweet spot for most brands will lie somewhere between the two. Locally owned, regional and niche brands will do best engaging with nano influencers with up to 10K followers, micro influencers, or mid-tier influencers with audience sizes ranging from 50K-500K.
Key Takeaway: Choose influencers to match your audience, capacity and business size.
2. Vet your influencers.
When choosing influencers, bigger isn’t always better. Follower counts can be deceptive, so study their audience, posting frequency, and other key metrics. Check to be certain their follower base is real and engaged and in alignment with your brand’s target audience. Look at their organic reach Ask for results from other influencer marketing campaigns they’ve participated in,
Key Takeaway: Do your homework.
3. Social influencer posts range from $10-$100 for nano influencers to $10K and up for mega influencers.
Negotiate number of posts, campaign hashtags, and set measurable KPIs., For user generated content, make sure to have a timely review and approval process so your campaign can kick off without delay.
Key Takeaway: Be clear on your expectations and KPIs.
4. Make sure influencer marketing campaigns are exciting, shareable and relevant to your target audience.
If you’re going to spend on influencer marketing, make certain campaigns and messaging highlight your brand, a product, offer, or other special incentive. Done right, and your brand recognition will benefit from the association, Even the smallest of missteps can turn into a mountain of trouble.
Key Takeaway: Work with PR professionals with a proven track record of success.
To wrap it up, you can have high reach and conversions on any social media platform. Right now, the top influencer marketing channels are Instagram, TikTok, Facebook, YouTube, LinkedIn, and Twitter, so planning and strategy matter just as much as the relevance to your audience. We’d love to show you how influencers can enhance your marketing plan.
