AZPETVET

Campaign Media

Social Media Campaign Strategy + Creation | Social Media Content Creation & Design | Monthly Content Shoots

With 21 locations and growing, the AZPetVet family provides a network of outstanding primary and preventive healthcare for pets, backed by a team of more than 800 veterinary and support professionals in the Greater Phoenix area. Like all healthcare networks, they have a team of wonderful professionals who provide routine preventive care for companion animals ranging from domestic to exotic, as well as cutting- edge medical care and veterinary specialists for pets should the need arise. They are locally owned and operated, so they are also helping Arizona’s economy grow and thrive.

Challenge & Opportunities

AZPetVet came to us with the objective of elevating organic social content to improve overall impressions and engagement metrics in order to sustain their market position as the leading and most well-known veterinary clinic in Phoenix Metro.


As experts, you must know how to leverage trends while they’re hot. We did this by utilizing Instagram’s latest video creation craze, Reels, and popular video sharing app, TikTok. Instagram recognizes video content is in demand, so when a Reel’s posted, it’s boosted in the algorithm and featured on people’s pages, guaranteeing a farther reach. Additionally, you can share TikTok content directly on Reels and get the best of both these booming worlds. 

By doing this, we capitalized on a current and trending feature to catapult AZPetVet’s success.


Challenge 1: Educating the entire AZPetVet team on different aspects of social media, Best Practices, as well as how to handle negative reviews in a timely manner.

Challenge 2: Create a cohesive brand style and compelling editorial calendars for social media awareness.

Challenge 3: Take over the corporate brand Instagram account and grow it rapidly.

IMPLEMENTATION

Following our extensive research process, we received approval to share, acquired the video and created content for a supporting post. Using social media engagement monitoring and publishing tool Agorapulse as well as Instagram’s built in tracking tools, we analyzed Instagram activity data and found the peak days/times that would work best to publish the content and that aligned best with our social strategy.


Perhaps the most considerable success is the ongoing engagement AZPetVet has received from these Reels. Because the content had such a great reach, it’s brought users back to the Instagram page, one they may not have otherwise discovered if not for the Reels, but perhaps now one of their favorites. The day-to-day content shared between Reels has boomed, with more people commenting, liking, and interacting. This has also driven more traffic to the company’s website, resulting in more inquiries and communication than ever before.