Bayless Integrated Healthcare takes a “whole person” approach, one that offers a variety of service options for both the body and mind – including physical, emotional, behavioral, and social healthcare services. Bayless services are available to all ages and socioeconomic classes.
Serendipit works with Bayless on a monthly retainer basis for Public Relations efforts, as well as the creative design and launch of a geo-focused integrated campaign based around their newest location in Avondale.
Challenge & Opportunities
We determined that the most significant barriers to healthcare are meaningful access, affordability, trust, and language. NO BARRIERS centers around the core values of Bayless; directly addressing the top fears of prospective patients and breaking through these barriers.
Serendipit’s challenge was to create a robust social media program that provided creative content suitable for each hospital to use on their social media to raise brand awareness, as well as still allow some freedom for hospitals to create and share their own content. In addition, we saw the opportunity to revamp the blog program by refreshing older topics to optimize the content, as well as create a monthly calendar of topical blogs optimized for search in the greater Phoenix area.
Real access: to the variety of care available under one roof for people in traditionally underserved areas. Barrier? GONE. Thousands of families now have access to healthcare.
Real options: from in-office and virtual care to providing choices in payments, Bayless is breaking down accessibility and affordability barriers.
Real answers: Bayless provides affordable access to emotional, behavioral health, and addiction treatments that help whole people, not just parts of them.
Finally, to make it real and relevant to our target audience, “ACCESS SHOULD NOT BE A BARRIER” transformed to “AHCCCS SHOULD NOT BE A BARRIER.”
AHCCCS is Arizona’s Medicare agency.
BAYLESS INTEGRATED HEALTHCARE OPENED ITS SIXTH LOCATION IN THE VALLEY IN THE AVONDALE ELEMENTARY SCHOOL DISTRICT. IN CELEBRATION OF THE NEW SITE, BAYLESS HELD AN OPEN HOUSE EVENT ON SEPTEMBER 19, 2018, FROM 12 TO 2 P.M. FOR STAFF AND OTHER HEALTHCARE INDUSTRY LEADERS.
SERENDIPIT SECURED A TOTAL OF 15 MEDIA PLACEMENTS, INCLUDING SIX BROADCAST HITS AND NINE PRINT AND ONLINE HITS. COVERAGE INCLUDED FEATURES IN THE ARIZONA BUSINESS GAZETTE, AZ HEALTH & LIVING MAGAZINE, ABC 15, CBS 5, KTVK 3TV, CHAMBER BUSINESS NEWS, AND MORE.