Bridgewater Assisted Living are communities designed to address the growing numbers of underserved fixed-income senior population. Many older adults are spending down their savings as they age, and a number of them are living on pensions or Social Security. For those who have limited resources, many assisted living communities are financially out of reach.

Bridgewater contracted Serendipit Consulting to assist in the creation of a marketing campaign and website refresh to effeftively communicate this selling point for their locations in the Phoenix Metro.

"Less Worry. More Life" became the central component to this campaign. By not having to worry about financials, residents of Bridgewater have more time to focus on living - and enjoying the many amenities and activities that Bridgewater offers its residents.