Meritage Homes

Campaign Media

Social Media Strategy| Reputation Management | Vendor Collaboration | Local Public Relations Campaigns

Serendipit was hired to help grow the national social media presence for Meritage Homes, drive leads and conversions, as well as manage the builder’s online reputation. Our team increased customer engagement to help raise brand awareness, build brand loyalty and ultimately, drive local home sales.

Results

Increased website traffic from social media by 390% through creating integrated localized content and strategic vendor partnerships.

Increased online conversions by 35%.

Collaborated with vendors to create partnered contests that resulted in more than 800 entries.