Modern Acupuncture
Brand Positioning + Design | Collateral Design | Interior Signage Design | Franchise Playbook | Franchise Training | Social Media Strategy | Media Relations | Grand Opening Coordination
Modern Acupuncture named Serendipit as its agency of record to help with brand development, franchise and consumer marketing, public relations and more.
Serendipit created Modern Acupuncture’s full brand buildout, from logo to all signage and collateral for franchise support. It all started with an immersive brand workshop with the startup team. The brief was straightforward: craft a brand that removed the shroud of mystery and shadiness around acupuncture, modernizing the practice to a component of a comprehensive health and wellness plan. The logo and messaging that came forth from our efforts did just that.
Within the first 12 months of kicking off PR efforts, Serendipit secured 98 national, regional and local PR placements for Modern Acupuncture. The brand PR campaign was a major driver of franchise leads and consumer interest in the high-growth brand.
Significant PR wins included Franchise Times, Entrepreneur, Franchising USA Magazine, ABC News, FOX News, MSN News, NBC News, and more. Each PR win posted on Modern Acupuncture's social media saw a spike in engagement with likes, comments, and shares. Video news segments posted on social media accounts performed significantly better than the brand’s regular social media posts.
Results
Brand growth from 0 to 418 regional development licenses awarded
Supported more than 16 franchises under construction in year one
Secured 98 national, regional and local media placements in first 12 months
PR efforts drove 100+ qualified franchise leads to Modern Acupuncture
"Serendipit has far exceeded my expectations of what public relations can do to drive not only brand awareness but also to drive qualified leads to a brand. Serendipit has consistently delivered solid media placements that accurately tell the Modern Acupuncture story and overall, continue in our mission to elevate the acupuncture industry in the nation as a whole. They operate as an extension of our team, staying in the loop of what's happening in the industry, providing actionable feedback to ensure we share the most important key messages in every interview, and delivering so many results that it's almost hard to keep up. Since founding Modern Acupuncture, I believe that PR has been one of our most valuable investments in the growth of the brand."
—Matt Hale, Co-Founder and CEO