Modern Acupuncture

Campaign Media

Brand Creation & Logo Development | Brochure, Ad & Sales Collateral Design | Interior Signage Design | Franchise Playbook | Franchise Training | Social Media Management | Segmented Digital Ad Campaign | Website & Landing Pages | Media Relations | Grand Opening Coordination | Segmented Digital Ad Campaign | Direct Mail | Email Marketing | Sales Automation | Online Fulfillment Center Creation

In August 2016, Modern Acupuncture – the world’s first acupuncture franchise – was being founded. One month later, Modern Acupuncture named Serendipit as its agency of record to help with brand development, franchise and consumer marketing, public relations and more.

In December 2016, Serendipit kicked off the brand’s media relations efforts. Within the first 12 months, Serendipit secured 98 national, regional and local PR placements for Modern Acupuncture. The brand PR campaign was a major driver of franchise leads and consumer interest in the high-growth brand.

Significant PR wins included Franchise Times, Entrepreneur, Franchising USA Magazine, ABC News, FOX News, MSN News, NBC News, and more. Each PR win posted on Modern Acupuncture’s social media saw a spike in engagement with likes, comments, and shares. Video news segments posted on social media accounts performed significantly better than the brand’s regular social media posts. In fact, this campaign won a 2018 PRSA Copper Anvil Award of Merit!

The co-founder and CEO Matt Hale recognized the impact of Serendipit’s PR efforts: Serendipit has far exceeded my expectations of what public relations can do to drive not only brand awareness but also to drive qualified leads to a brand. Serendipit has consistently delivered solid media placements that accurately tell the Modern Acupuncture story and overall, continue in our mission to elevate the acupuncture industry in the nation as a whole. They operate as an extension of our team, staying in the loop of what’s happening in the industry, providing actionable feedback to ensure we share the most important key messages in every interview, and delivering so many results that it’s almost hard to keep up. Since founding Modern Acupuncture, I believe that PR has been one of our most valuable investments in the growth of the brand.”


Brand growth from 0 to 418 regional development licenses awarded

Supported more than 16 franchises under construction in year one

Secured 98 national, regional and local media placements in first 12 months

PR efforts drove 100+ qualified franchise leads to Modern Acupuncture