Modern Acupuncture named Serendipit as its agency of record to help with brand development, franchise and consumer marketing, public relations and more.

From day one, Serendipit was embedded as an extension of the founding team. We were instrumental in developing the name, brand positioning, brand identity, and overall vision, ensuring Modern Acupuncture launched with clarity, credibility, and confidence in a category often misunderstood. It all began with an immersive brand workshop with the startup team, where we defined the brief: remove the mystery and perceived “shadiness” around acupuncture and modernize the practice into an accessible, trusted pillar of holistic health and wellness.

From that foundation, Serendipit created Modern Acupuncture’s full brand ecosystem—from logo and messaging to signage, in-studio experience, franchise collateral, and consumer-facing touchpoints. Every visual and verbal element was designed to feel clean, modern, and unintimidating, helping demystify the service while elevating it.

But branding was just the beginning.

For more than two years, Serendipit served as Modern Acupuncture’s in-house marketing team, building the marketing infrastructure required to scale nationally. We designed and implemented systemized marketing frameworks to support both corporate and franchisees, including:

• Franchise and consumer marketing systems
• Online playbooks and launch guides
• Online Store for all swag, collateral, uniforms and autoship quarterly promos
• Vendor identification along with recommended budget guidelines
• Franchisee communication and assurance program 
• Pre-sale marketing plan, metrics and support
• Social media checks and balances
• Public relations systems and workflows
• Brand standards and governance
• Marketing approval processes and guardrails

Every franchise location that opened followed a proven, step-by-step marketing playbook, executed with precision. Each launch strategy was built to drive early momentum and achieve pre-sale membership goals, customized by location and geographic market—ensuring consistency without sacrificing local relevance.

On the awareness side, Serendipit led a robust, results-driven PR strategy that fueled both franchise development and consumer demand. Within the first 12 months alone, we secured 98 national, regional, and local media placements, positioning Modern Acupuncture as a category leader in modern wellness.

Notable media wins included Franchise Times, Entrepreneur, Franchising USA Magazine, ABC News, FOX News, MSN, NBC News, and more. Each earned media moment was amplified through social media, consistently driving spikes in engagement, shares, and brand credibility. Video news segments, in particular, outperformed standard brand content and became a powerful awareness driver across markets.

As Modern Acupuncture continued to scale, Serendipit thoughtfully passed the baton—transitioning from in-house execution to a strategic consulting role, ensuring internal teams were fully equipped to carry the brand forward without losing momentum or integrity.