OrangeTheory Fitness

Campaign Media

Social Media Strategy | Local Public Relations | Grand Opening Management | Sponsorship Coordination | Signage Design | Partnership Creation

For more than 4 years, Serendipit provided full PR & Marketing services for Orangetheory Fitness in Arizona. We began working with the franchise when there were just two studios in Arizona - today, there are more than 30 locations in the Valley!

Serendipit became a true extension of Orangetheory Fitness franchises in Arizona, assisting with everything from PR, marketing, social media, grassroots efforts, design and more. No idea is too out of the box – and throwing on an Orangeman suit never stopped us.


The most talked about fitness brand in AZ

More than 80+ media placements in one year

All studios opened in the 500+ club - achieving 500 members before opening

Pre-sale memberships exceeded benchmarks for all studios

Achieved 93% social influence rate

46,000+ FB fans

More than 49,000 check-ins