CLEVERMADE LOCKBOX

Challenge & Opportunities

Objective: To position CleverMade as the nation’s leader in organization through positive messaging and storytelling aligned with traditional media placements, such as usiness and leadership profiles, product placements, and more.

Goal: To drive traffic to CleverMade’s website by explaining the brand’s history, story, products, and more, through connected media pitching to local and national consumer and business digital, print, and broadcast media platforms and to launch and promote CleverMade’s newest product, the LockBox.

Brand Awareness October 2019 – March 2020: 35 media placements (published)

Total Engagement:

  • UVPM Online: 420,371,885
  • Viewership Broadcast: 80,592
  • Audience Reach & Circulation (Print): 159,092

OCTOBER: Prior to the first media hit on Oct. 10 the average traffic to the CleverMade website was an average of 150 visits per day. We saw daily traffic spikes up to 538 during media wins this month. The Real Simple article did not show Google analytics because all 6 links were to Amazon not the Clevermade website.

  • 10/10- Real Simple – Amazon links
  • 10/16- PRWeb – 193
  • 10/17 – CBS8 San Diego (online and TV) – 487
  • 10/21 – Thrive Global – 372
  • 10/23 – AOL/Facebook business – 273
  • 10/26 – Chicago Tribune – 185
  • 10/28 – San Diego Business Journal – 304
  • 10/29 – Business Insider – 538
  1. 11/14 – Costco Couple – 298
  2. 11/18 – Fox 5 San Diego – TV segment – 597, 956, 643
  3. 11/18 – Frugal Hotspot – 597, 956, 643
  4. 11/26 – Popsugar – 300
  5. 11/30 Bob Vila – 808

NOVEMBER:  With big media wins at the end of the month the average traffic to the CleverMade website was well above average starting the month. The media hits on Nov. 18 showed a large 3-day increase in website traffic with a daily traffic spike to 956.

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DECEMBER: Prior to the first media hit on Dec. 2 the average traffic to the CleverMade website was averaging 300. We saw daily traffic spikes up to 817 during media wins.

  • 12/2 – San Diego Union-Tribune – 772
  • 12/5 – Gadget Flow – 319
  • 12/17 – Two Medium articles – 543
  • 12/17 – PRWeb – 543
  • 12/18 – Yahoo! Finance – 444 & 817
  • 12/18 – HomeWorld Business – 444 & 817
  • 12/20 – ABC 10 – 710

JANUARY: While there were big media hits in January none of them had direct links to the CleverMade website (because they were print, television or locked articles).

  • 1/23 – NBC San Diego
  • 1/23 – San Diego Business Journal (Online/Print)
  • 1/29 – Saints Report
  • 1/30 – CNBC
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