The Importance of Grassroots Marketing for Student Housing

Serendipit takes a look at the importance of grassroots marketing for your student housing community.

Generating buzz on a budget for your student housing community is optimized with a strong grassroots strategy and plan in place. By leveraging your leasing staff, on-campus organizations and Greek life partnerships, word-of-mouth buzz will spread rapidly.

Grab attention and leverage your Gen Z target market through unique swag items, events and much, much more. If done successfully, your grassroots plan will result in local buzz and the ability to connect with prospective residents on a more personal level than traditional marketing. In the end, grassroots marketing will give you the push you need to achieve your leasing goals.

Need help planning those crazy attention-grabbing campaigns for your student housing community? Contact the Student Housing team of experts at Serendipit Consulting today!