Administrative:

• Manage projects using Workamajig, ensuring accurate and timely project tracking, documentation, and communication with team members and clients.

• Maintain a well-organized calendar and task management system for the social media team, ensuring deadlines are met and deliverables are executed efficiently.

• Handle estimates management and scheduling with clients, providing clear and transparent communication regarding project timelines, costs, and deliverables.

• Maintain client shared folders, organizing and updating relevant documents, planning resources, and performance reports to ensure easy access and efficient collaboration between the team and clients.

Post & Data Analytics:

• Upload scheduled posts based on target audience highest activity, utilizing social media management tools to ensure timely and optimized content delivery.

• Manually post content across social media channels, ensuring accurate scheduling, tagging, and formatting for optimal engagement.

• Perform daily performance monitoring of social media posts, analyzing engagement metrics, and identifying areas for optimization and improvement.

• Conduct competitor monitoring, tracking their social media activities, and generating reports highlighting actionable insights and opportunities for growth.

• Conduct trend research and analysis to stay informed about the latest industry trends and consumer behaviors, and provide recommendations for incorporating them into social media strategies.

• Research social media algorithms and analytics, staying up to date with platform changes and updates, and providing actionable recommendations to optimize social media performance.

• Monitor and manage boosted posts as directed by the Social Media Account Strategist, ensuring proper implementation, budget allocation, and performance tracking.

• Analyze the effectiveness of boosted posts by examining engagement metrics, reach, conversions, and return on investment (ROI), and provide regular reports to the Account Strategist on the performance and impact of boosted posts.

• Collaborate with the Account Strategist to optimize boosted post strategies, making data-driven recommendations for adjustments and improvements based on ongoing monitoring and analysis.

Reporting:

• Prepare monthly reports on social media performance, presenting key metrics, trends, and insights to clients, along with actionable recommendations for future strategies.

• Generate monthly reports on competitor performance, highlighting strengths, weaknesses, and opportunities for the client’s social media strategy.

• Manage the allocation and reporting of boosted post campaigns, ensuring optimal budget allocation and tracking performance to assess the effectiveness of paid social media efforts.

• Analyze ROI and performance of user-generated content (UGC) and influencer partnerships, tracking the success of collaborations and providing comprehensive reports on their impact on brand awareness, engagement, and conversions.