-The Serendipit Story
In 2008, the stock market crashed and suddenly, America was in the midst of The Great Recession. Sure, it was a crazy time to launch a new business, but Alexis Krisay and Melissa DiGianfilippo shared a vision on how to do the agency thing different. Better. Both Melissa and Alexis had worked for large agencies in the past, so they knew instinctively that there was a way to make clients and employees happier.
Today, Serendipit stands out from other agencies because we never take a cookie cutter approach to clients or their work. Of course, we've developed basic efficiencies and processes, but our mission is to view every client with a fresh perspective, and bring only the best new ideas to the table.
We maintain a razor sharp focus on KPIs and results. We're flexible so when something isn’t working as planned, we move, shift and change fast. We will not spend a dollar of our client’s money that we wouldn’t spend if we owned their company.
SERENDIPIT SPECIALTIES
- Real Estate - we rock at student housing, multifamily housing, senior housing, high end residential and related businesses.
- Franchises - we typically work with the franchisor as the marketing engine that supports the entire franchise. In other cases, we work with the regional developers of an area or the franchisees of one market directly.
- Cool Clients - we absolutely live for brands that we can be obsessed with, stand behind and have fun working on - hotel or restaurant, a tech product, or something else. We only take on clients that we know we can do a phenomenal job for and enjoy the ride along the way.
Alexis Krisay
Co-Founder & President of Marketing
With an extensive background in online and offline strategic marketing operations, Alexis Krisay has truly developed her innate talent and passion for all things marketing.
Known for her out-of-the-box thinking and contributions of fresh ideas, Alexis has helped dozens of clients in the residential and commercial real estate, lifestyle, spa and wellness, and health and fitness industries effectively identify market opportunities and pair them with strategic and impactful, results-driven marketing solutions. Alexis has 15 years of experience in the fast-paced, ever-changing field of marketing, and has truly developed a deep understanding of what makes people, brands and organizations tick.
Alexis is an active member of Entrepreneur's Organization (EO), and was named a Student Housing Rising Star in 2014 and on the list of 30 Under 30 in 2013, both by Student Housing Business. Alexis graduated from the University of Arizona with a degree in communications and marketing.
Melissa DiGianfilippo
Co-Founder & President of Public Relations
Melissa DiGianfilippo is partner and president of public relations at Serendipit, where she leads all of the firm’s clients’ public relations and communications efforts.
Melissa leads a highly skilled team to help clients achieve their goals. Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.
Melissa was named the top female PR professional in Arizona by Arizona Foothills Magazine in 2018, a Most Admired Leader by the Phoenix Business Journal in 2018, a Rising Star in 2014 by Student Housing Business, and was also named on the list of Generation Next: Forty Under Forty in 2014 by AZ Business Magazine. Melissa serves as the Marketing Chairperson on the Boys & Girls Club of Metro Phoenix Connect Board, and on the board of Entrepreneur's Organization (EO) in Arizona.
