Three 19 Bragg
Three 19 Bragg, a brand new off-campus student housing community targeting Auburn University students, needed to create buzz surrounding their new urban style apartment concept. With the right social media strategy and PR support, it could be possible to establish an impressive amount of brand awareness and create engagement with the Auburn student body. Serendipit was up for the challenge.
Our team created exciting and engaging social media campaigns based on the market's demographic and interests. The KPI was converting social media followers into leads and potential new residents at Three 19 Bragg.
Serendipit's Three 19 Bragg social media strategy included out-of-the-box contests like Mustache Movember photo contest, Ugly Holiday Sweater photo contest, Dream Destination travel voucher contest and For the Love of Pugs photo contest.
Supplemental visuals such as engaging branded graphics, photos taken around the Three 19 Bragg leasing center and current events relevant to the Auburn students were incorporated into the overall content strategy. These strategic tactics allowed Three 19 Bragg to reach its desired target audience of Auburn University students and create a wide-spread buzz about theThree 19 Bragg community and its lifestyle.
- Three 19 Bragg reached an average of 158,600 unique Facebook and Twitter users per month
- The Facebook social media strategy translated into 66 direct leads, with 20+ signing leases at Three 19 Bragg.
- Brochure, Ad & Sales Collateral Design
- Interior Signage Design
- Social Media Management
- Segmented Digital Ad Campaign
- Email Marketing
- Renewal & New Leases Campaign Creation