Campus Living Villages
Campus Living Villages hired Serendipit as their agency of record to manage the marketing and leasing efforts for their national portfolio of 18,000 beds. We began by developing a national leasing and renewal campaign - Village Vibes.
The #VillageVibes campaign promoted the music festival experience, a “free spirit” attitude promoted fresh energy for college students. The fully-integrated campaign incorporated a range of engagement opportunities that allowed leasing agents to share in common interests while focusing on leasing up their community.
Our team also revamped all branded collateral, signage, emails and graphics to ensure a cohesive experience across all levels of the brand.
RESULTS
- Generated an average of 50-150 direct monthly leads throughout the duration of the campaign across the portfolio of properties
- Drove an average 7% conversion rate of leads to leases
- Increased social media impressions by 30% each month
- Achieved a reputation average of +1.2 stars through the duration of management
- UTSA specific market property reached 100% occupancy 3 months quicker than previous years to date
- Drove 22% increase in leasing at the on-campus Housing Fair by implementing exciting campaign-based booth and themed incentives
CAMPAIGN MEDIA
- Leasing Campaign Creation
- Renewal Campaign Creation
- Campaign Logo Development
- Leasing Collateral Design
- Interior Signage Design
- Email Template Creation
- Reputation Management
- Social Media Management
- Digital Ad Management
- Ad Hoc Lease Incentive Promotions
- Leasing Event Creation
- Promo Item Sourcing and Design
- Outdoor Campaign Management
- Community Outreach Strategy
