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OrangeTheory Fitness

For more than 4 years, Serendipit provided full PR & Marketing services for Orangetheory Fitness in Arizona. We began working with the franchise when there were just two studios in Arizona - today, there are more than 30 locations in the Valley!

Serendipit became a true extension of Orangetheory Fitness franchises in Arizona, assisting with everything from PR, marketing, social media, grassroots efforts, design and more. No idea is too out of the box – and throwing on an Orangeman suit never stopped us.

RESULTS

  • The most talked about fitness brand in AZ
  • More than 80+ media placements in one year
  • All studios opened in the 500+ club - achieving 500 members before opening
  • Pre-sale memberships exceeded benchmarks for all studios
  • Achieved 93% social influence rate
  • 46,000+ FB fans
  • More than 49,000 check-ins

CAMPAIGN MEDIA

  • Social Media Management
  • Regional Media Buying
  • Social Media Management
  • Local Public Relations 
  • Grand Opening Management
  • Sponsorship Coordination
  • Signage Design
  • Direct Mail Design & Management
  • Email Management & Deployment
  • Partnership Creation

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602.283.5209 | 407 W Osborn Rd.  | Phoenix, AZ 85013