OrangeTheory Fitness
For more than 4 years, Serendipit provided full PR & Marketing services for Orangetheory Fitness in Arizona. We began working with the franchise when there were just two studios in Arizona - today, there are more than 30 locations in the Valley!
Serendipit became a true extension of Orangetheory Fitness franchises in Arizona, assisting with everything from PR, marketing, social media, grassroots efforts, design and more. No idea is too out of the box – and throwing on an Orangeman suit never stopped us.
RESULTS
- The most talked about fitness brand in AZ
- More than 80+ media placements in one year
- All studios opened in the 500+ club - achieving 500 members before opening
- Pre-sale memberships exceeded benchmarks for all studios
- Achieved 93% social influence rate
- 46,000+ FB fans
- More than 49,000 check-ins
CAMPAIGN MEDIA
- Social Media Management
- Regional Media Buying
- Social Media Management
- Local Public Relations
- Grand Opening Management
- Sponsorship Coordination
- Signage Design
- Direct Mail Design & Management
- Email Management & Deployment
- Partnership Creation
