Robbins Brothers, The Engagement Ring Store, specializes in proprietary and designer engagement ring settings and loose diamonds. The company also carries an extensive selection of wedding bands, promise rings, anniversary bands, three-stone and stackable rings, earrings, necklaces, bracelets and more. Robbins Brothers currently has 15 locations throughout the country. After opening destination stores in Southern California, the national-jeweler expanded to Texas, Washington and Arizona.
The goal was to develop a PR strategy that would position Robbins Brothers as the leading engagement ring expert for the millennial audience both regionally and nationally. We incorporated a strategy to drive qualified traffic from earned media placements to the Robbins Brothers website to positively impact sales. We researched and identified key media in each regional market, as well as national media that would garner ongoing, positive media coverage across all mediums, including broadcast, online and print.
In six months, Serendipit secured 36 placements for Robbins Brothers in regional and national broadcast, as well as print and online publications. The national engagement ring store received placement in The Knot, Elite Daily, Brides, ABC15 Phoenix, FOX10 Phoenix, FOX 26 Houston, 3TV Phoenix, Echo Magazine, Arizona Foothills Magazine and more.
For this campaign, the PR strategy garnered 27,535,971 total impressions/reach and had a PR value of $802,352. Robbins Brothers media coverage and brand awareness has helped drive sales in each respective market, as well as online sales. As a result of continuous and positive press coverage, Robbins Brothers continues to be recognized as the leading engagement ring expert.
Top placements include: