Paid Search Advertising
Search engine marketing or SEM is the global name for all paid search activities. It’s a digital marketing strategy often used to increase the visibility of a website in SERPs (search engine results pages) and is also alternately referred to as PPC, or pay per click.
Tired of acronyms and just wondering if it’s worth it?
The short answer is yes. When someone clicks your ad, you can see the exact data showing who they are, how they arrived there and if they ended up buying. This helps you put real business value to your online marketing efforts. It’s one of the fastest and most cost-effective ways to drive targeted traffic to your website or online store.
At Serendipit, we don’t just offer this service, we specialize in it.
To put it in 21st century terms, “programmatic” media is essentially using machines to help advertisers buy ad space — it utilizes data insights and algorithms to serve advertisements to the right user at the right time, and at the right price.
Why is it important?
Programmatic advertising typically refers to the use of automated software to purchase digital advertising (site and mobile app banners, digital video, native, etc.) as opposed to the more tedious traditional process which requires quite a bit more time, specifically when it comes to requests for proposals (RPFs), manual insertions of the orders (IOs) and human negotiations.
You can see how this method might be slow and inefficient.
This gives our paid media specialists more time to put toward optimizing our client’s accounts, identifying and testing different ways to target audiences, and testing different ad copy and creative to produce winning ad placements.
Thankfully, only one of us really needs to know what all that means! And we do.
Traditional Marketing & Out Of Home (OOH)
Traditional marketing refers to really any type of unplugged marketing. This means print, broadcast, direct mail, phone and out-of-home (OOH) advertising.
Simply stated, OOH advertising is any visual advertising media that can be found offline and outside of a consumer’s home. Traditionally this includes anything from billboards, bus shelters, benches and everything in-between.
Paid social advertising programs can benefit your brand and help create meaningful interactions for your social consumers.
If it’s beyond your front door, it’s in good hands with Serendipit.
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