Brand positioning is more than just a catchphrase. It’s a strategic marketing technique that helps businesses stand out in their target market. The problem? Too many businesses think brand positioning is as simple as a logo and a tagline. Spoiler alert: it’s not.
To demonstrate the complexities and nuances of brand positioning, we sprang a pop quiz on our Director of Brand Strategy, Andrew Leger. For essential facts about brand positioning, why it matters, and how brand positioning is used, check out Andrew’s answers in the video! 👇🏽👇🏽👇🏽
Key Takeaways
- Brand positioning is grounded in your brand traits and company values, and should tell unquestionable truths about your brand.
- Brand positioning is the foundation of your brand. It’s why and how you connect with your audience, and how they experience your brand.
- Every business has different goals. Great brand positioning can help you achieve your business goals and create brand loyalty and evangelists—the people who sing your praises and keep coming back for more.
- Brand positioning should be reflected in your marketing campaigns and communications, whether internal or external.
- Solid branding stays true to who you are and what you stand for, so keep it consistent.
- Great brand positioning prompts an emotional response.
- Brand positioning can change or evolve. Stay on top of your brand positioning to make sure it’s still true and relevant to the target audience.
So – how well do you know your own brand? Can you state your company’s brand positioning with confidence? Is your brand messaging consistent with your company values? If you need some help identifying your company’s ideal brand positioning, let’s connect!
Give Serendipit a call at 602.833.17768, or send us a quick email, and we’ll be in touch soon.
