MEDIA RELATIONS
LOCAL, REGIONAL OR NATIONAL
Serendipit Gets You Covered
Serendipit has an outstanding reputation in the public relations arena. We earned it by consistently delivering targeted, comprehensive and highly effective PR campaigns to our clients. Our PR services and strategies can help heighten consumer awareness and media recognition for your brands and products, too.
We have strong relationships with top-tier media outlets locally, regionally, nationally and internationally, so we are ready to meet your needs. We take immense pride in the credibility and trust we’ve built with major news organizations in digital, print, broadcast and radio outlets, and our relationships with top journalists, bloggers, reporters, influencers and producers.
We are tactical, trustworthy, professional, and above all else - accountable. Without a clear and defined purpose, there is no measure of success. Our clients rely on our team for brand strategies and marketing that generate proven results.
INFLUENCER MARKETING
THE PEOPLE WHO MOVE MARKETS
Can Make or Break Brands, Products & More
We live in an age of people openly sharing their experiences, opinions, insights, reviews and recommendations for virtually any product, service or aspect of life. Those who are most engaging can cultivate fiercely loyal core audiences. These are the personalities that have become known to marketers as influencers.
Andy Warhol’s famous prediction about everyone having their 15-minutes of fame has become true - while it’s possible for virtually anyone to become famous or infamous almost instantly, it takes something special to become an influencer, and it’s quite lucrative for the best of the best. In fact, the estimated global value of influencers on Instagram alone is just over a billion U.S. dollars, and growing rapidly.
Engaging with influencers continues to be one of the fastest growing areas of marketing - designed to put products or services directly into the hands of those who can move the markets and motivate aspirational consumers. Serendipit’s incredible PR team regularly works with influencers in a variety of markets and channels in order to promote our clients, their businesses, products and services.
Sound interesting? Let’s talk.
SPEAKING ENGAGEMENTS & SUBJECT MATTER EXPERT PROMOTION
YOU HAVE SOMETHING TO SAY
We’ll Help Find the Right Places to Say It
Finding speaking engagements or opportunities for our clients to lend their expertise to articles, programs, associations, groups and companies is one of our favorite things to do. Why? Simply because there are far more opportunities to generate positive publicity - especially when a client has a specific area of expertise.
The Serendipit team will help make certain you’re ready to engage comfortably and effectively with media opportunities. We can even help you create, brand and promote your own workshop or consulting series. Sound good? Get in touch.
CRISIS
COMMUNICATION
HOUSTON, WE HAVE A PROBLEM
Serendipit has your back
Word of mouth travels fast. In fact, it’s likely there’s a conversation going on about your brand right now. Under the right circumstances, a brand conversation can go from zero to viral in a short period of time. Sadly, they’re usually the wrong ones. These days it’s not a matter of IF, but WHEN your organization will have a PR crisis, and ‘no comment’ is no longer an option.
Don’t leave your reputation on the line or in the hands of people who are untrained or unauthorized to respond. Serendipit can help you create an effective crisis communications strategy and plan. Even better, our team of PR professionals is skilled at handling stressful crisis situations, from message management to media relations to stakeholder communications.
COMMUNITY OUTREACH
LET'S DO IT FOR THE GREATER GOOD
It’s OK to Sing the Praises For Good Acts & Giving Back
Your business is doing good things to serve the community and working hard to give something back. Telling your story to engage and support causes important to your business and the community at large is right up our alley! Give Team Serendipit a shout.
Traditionally, it’s been very challenging for any agency we have worked with to prove any true measurement of the PR coverage they have secured. The reality is that any tactic we invest resources in has to be measurable and impact our bottom line goals. Our executive team has been impressed with Serendipit’s focus on what every piece of coverage means to our goals and their ability to shift our PR strategy based on the metrics and findings.Tracey LylesRobbins Brothers
The Serendipit team truly understands our unique needs as a multifamily property management and development company. They are able to come up with creative PR angles that keep us in the local and trade press, and they are superb content writers, contributing monthly blog content and providing other content recommendations as needed. We've worked with a few agencies and I'm very happy with the expertise, responsiveness and the focus on our unique needs that Serendipit provides.Kristina RauscherP.B. Bell
Our team at Clevermade is thrilled with the earned media coverage that the Serendipit team has generated for us in such a short period of time. In the first three months of our engagement with Serendipit, we had quality media coverage and opportunities that we had not been able to reach with a previous agency. They truly act as our strategic partners and an extension of our team. We look forward to a long-term partnership with them.Shannon TappCleverMade
I’ve been advertising for years, but the earned media that Serendipit was able to hook up easily generates as much or more traffic for my company than paid ads, and positions me as an industry thought leader. You can’t buy that sort of authority on Facebook.Chris RonzioTrainual
Serendipit has far exceeded my expectations of what public relations can do to drive not only brand awareness but also to drive qualified leads to a brand. The Serendipit PR team has consistently delivered solid media placements that accurately tell the Modern Acupuncture story and overall, continue in our mission to elevate the acupuncture industry in the nation as a whole. They operate as an extension of our team, staying in the loop of what's happening in the industry, providing actionable feedback to ensure we share the most important key messages in every interview, and delivering so many results that it's almost hard to keep up. Since founding Modern Acupuncture, I believe that PR has been one of our most valuable investments in the growth of the brand.Matt HaleModern Acupuncture
The Serendipit team is really the marketing and PR ‘dream team’ for Orangetheory Fitness! As a franchise with very unique needs, they constantly go above and beyond to ensure that Orangetheory is best represented across the Valley. In just a few short months, they have helped wrangle in all the regional marketing efforts, secured an enormous amount of PR coverage and set-up partnerships with amazing organizations that make sense for our audience. They work hard and they make it look easy!Travis & Becky RennerOrangetheory Fitness
Serendipit is at the top of the game – the team’s knowledge of marketing, social media, and the press is excellent. Of most importance to me is the speed at which they do what they say they will do – their turnover time, reliability, and going well beyond requirements sets them apart. I have had literally zero frustration with waiting for a project to be done, a reply to an email, or happiness with the project. This is unusual to find, and it’s nice to have the Serendipit team on top of things for my company 100% of the time.Lynne King SmithTicketForce
When we ‘went shopping’ for a public relations firm for our new retail division, we interviewed six different firms. After an exhaustive review, it was clear that Serendipit really stood out from the crowd…and this is a decision that was not based at all on cost. Serendipit’s team is well connected to the media, understands social media, and works for us as if they were partners in our business. And in a way, they are. Our success is their success. The ultimate question today in management is: How likely is it that you would recommend this company to a friend or colleague. My answer: Absolutely.Alan LeafmanHealth Insurance Express
Alexis, Melissa and the Serendipit team have been nothing short of an amazing partner to me and to Asset Campus Housing. If we need something, they are there in the trenches with us to ensure that each property stands out in the marketplace. They know the drill, they get it, they rollup their sleeves and get the job done. They are quick, dependable and most importantly they are great people that do a great job.Joe GoodwinAsset Campus Housing
Alexis and her team are a group of high energy, creative, and forward thinking professionals who get the job done and have fun during the process. The positive energy is contagious and we have been most pleased with their marketing and social networking expertise as it’s been applied to our business. The PR team is on top of timelines and opportunities and we’ve been most pleased with the exposure. The Serendipit team really understand our business and passionately works to exceed our expectations.Deborah FitzgibbonCampus Suites
As a Concierge Cardiology Practice, we have a very special niche that we must reach in order to gain members for our practice. SERENDIPiT’s PR and marketing efforts helped us not only gain new members, but fill our practice.Dr. Feyer-MelkOptimal Heart Attack and Stroke Prevention Center
