It’s time to catch up on all the excitement that’s happened since we last chatted!
For our monthly team happy hour, we hit up The Theodore, a local beer and wine bar. They had an awesome Pride Month special going on, so we came together and raised our glasses in solidarity and celebration!
We also had a fantastic movie day! The theme? “Love is in the air.” With all the recent wedding and engagement news buzzing around, we decided to embrace the mid-summer romance by throwing on some heartwarming (questionable) films and stuffing our faces with popcorn and candy.
But that’s not all! Let’s dive into more of this week’s juicy details.
LINK OF THE WEEK
If you’re a graphic designer, a beer enthusiast, or simply a child drawn to shiny, eye-catching things (no judgment), you’re in for a treat. Spanish designer Txaber has taken beer branding to a whole new level with his minimalist beer cans and bottles.
What’s so special about them, you ask? Well, these cans and bottles actually match the Pantone color of the beer inside! *cue collective oohs and ahhs* Click HERE to check out the awesome packaging.
Txaber has already covered a range of different brews, including pale lager, lager, pilsner, wheat beer, golden ale, dark ale, porter, stout, and imperial stout. And apparently, we aren’t the only ones nerding out over it because the project snagged a Silver Pentaward under the Concept Category.
However, while the design concept is undeniably awesome, the article’s writer addresses the elephant in the room: the typeface selection. And we couldn’t agree more. While we get the intention behind the abstract blurry Hipstelvetica typeface, it just fell a bit flat, doing nothing really for the overall awesome design concept.
In the wise words of our Sr. Graphic Designer, Justie, “A more simplistic sans serif typeface, with less of the distracting frilly fancy stuff, could have really let the design speak for itself.”
But what do you think?
SLACK THREAD OF THE WEEK
Things really took a turn in our weekly would you rather conversation when Justie asked, “If you were a serial killer, what would be your MO?”
What are you even doing if you don’t have a Jill or a cartographer friend in your life?
SHAMELESS CLIENT PLUG OF THE WEEK
Shoutout to our sweet, sweet client, Milk Jar Cookies! These cookies are the epitome of homemade goodness. Picture this: every day, their talented team hand-rolls and bakes their delicious creations in small batches, ensuring every bite is pure, ooey, gooey fresh perfection. *mops drool off floor*
They also go the extra mile by offering delivery and shipping options, so there’s no excuse not to try them. But the best part? They know just how irresistible their goodies are, so they’ve created a bakebook filled with recipes for all their delicious treats and more. Check it out below!
P.s. I strongly recommend the birthday cookie.
SONG OF THE WEEK
Did someone say four-day weekend? Huge thanks to Alexis and Melissa for graciously giving us Monday off to celebrate the 4th of July holiday. Let’s make the most of it!
GOLDSTARS OF THE WEEK
⭐️ Rachel Schulz, recognized for doing cool stuff with cool people.
⭐️ Madalyn Bizak, recognized for being an unexpected presence.
A SWING & A MISS
Satellite Antenna 😈👹😈👹
Logo fails never cease to amaze us.
LINGO EXPLAINED
Helping our older readers decode the language of the younger generation.
- Cheugy: Used broadly to describe something cringe or someone who is out of date or trying too hard. (i.e., pop sockets, saying “cray cray,” anything rose gold, double GG Gucci belts, writing the caption “I’m feelin’ 22 ✨” on your 22nd birthday.)
- Glizzy: It’s a hot dog. See also: glock, handgun.
- No Cap: Used to mean no lie or for real. (i.e., “No cap, that was the best glizzy I’ve ever had.”)
- Mood: Term used to express agreement with something or to describe how you’re feeling. (i.e., “Omg, I’m craving a glizzy right now.” “Mood.”)
RAISE YOUR GLASS
Cheers to Creative Strategy Director Andrew Leger on celebrating his BIG 10 YEAR and to Sr. Graphic Designer Justie Lim on hitting that major 5 YEAR milestone! Enjoy the next few minutes of the Serendipit team gassing them up as they deserve.
JOIN OUR TEAM
We’re still looking for some remarkable individuals to fill the roles of Social Media Coordinator and PR Account Executive. If you’re ready to dive into this energetic, fun-filled, sometimes chaotic environment, apply HERE.
Annnnnd that’s a wrap! Be sure to check back every Friday for more exciting updates. For now, go get your hands on some Pantone beer, or really any beer for that matter, grab a couple of glizzies, and get a head start on those ‘Merica celebrations! (and be sure to keep your furry friends safe and secured indoors during any scary booms.)
