Weekly Wrap-Up: Hashtags, Hashtags and More Hashtags!

Serendipit Consulting wraps up the week with the latest and greatest news about hashtags. 

The infamous hashtag, which has defined the use of Twitter, and recently Instagram, is finally making its way into the realm of Facebook. The social media site announced this new addition on Wednesday, stating how users will now be able to click through to hashtags. This will be similar to how hashtags are currently being used on Twitter and Instagram.

This great addition came about with the hopes of making Facebook more engaging, as well as expanding the networks that are currently being made. As AZ Central points out, Greg Lindley, product manager for hashtags at Facebook stated, “We’ll continue to roll out more features in the coming weeks and months, including trending hashtags and deeper insights, that help people discover more of the world’s conversations.”

These insights will be an excellent addition for marketers to take advantage of and will give businesses the opportunity to more strategically target users directly, based off of what they are talking about.

Does your business need help implementing a new social strategy, or need advice on how to successfully utilize this new hashtag feature? Contact us at Serendipit Consulting for all of your marketing needs!