What is Inbound Content Marketing?
It’s time to start working smarter, not harder, when it comes to your marketing strategy. Build engaging content and give your customers a reason to come to you without the help of paid advertising. So, what is marketing sorcery? It’s called inbound marketing.
The purpose of inbound content marketing is that the customer discovers your brand simply from the process of awareness. Inbound marketing objectives are simple: You want to organically draw new prospects to your particular business, meaningfully engage with them, and delight each of them individually.
According to HubSpot, inbound content marketing is a business methodology that attracts consumers by creating valuable content and experiences specially tailored to them and their unique interests. The difference between inbound and outbound marketing is: Outbound interrupts your audience with content that they don’t always want, whereas inbound forms connections that customers are looking for and solves problems they already have.
To become an expert, it’s essential to identify effective inbound marketing tools and best practices.
Inbound Marketing Tools
Raka shared examples, method analyses, and strategies of various businesses that have successfully implemented inbound marketing into their practice. For those looking to up their inbound marketing game, take a look at which inbound marketing tools and techniques these experts swear by:
- SEO & Web Design
- Blogging & Content Offers
- Social Media
Inbound Marketing Best Practices
It’s beneficial for a brand to implement elements like developing buyer personas, increasing SEO focus, paying attention to metrics and trends, and more, as marketing relies almost solely on each business’ depth knowledge of their target audience.
The Creative Momentum and IronPaper narrowed down the list of inbound marketing best practices to these few key points that are sure to get you on the fast track toward understanding your consumers:
- Develop Buyer Personas
- Prioritize Bottom of the Funnel (BOFU) Conversions
- Increase Focus on SEO
- Optimize Your Digital Presence
- Emphasize Social Media
- Examine Sales Efficiency
- Score Your Leads
- Align Sales & Marketing
- Utilize More Referral Strategies
- Pay Attention to Metrics
- Decrease Investment in Traditional Advertising
The most common and effective inbound examples you’ll come across are topical blogs, infographics, case studies, social media campaigns (Facebook, Twitter, Pinterest), E-books, SEO website text, viral videos or video series, web-based seminars (webinars) or podcasts. Some outbound examples are traditional approaches like direct mail, cold calling, radio ads, television ads, trade shows, and telemarketing.
In order to adopt the inbound methodology into your marketing strategy and achieve impressive results, it’s best to begin by creating an effective strategy for setting goals and measuring success. Luckily, that’s something Team Serendipit can help you with! Get in touch and we can help you determine the inbound content marketing objectives, tools, and best practices your brand needs to succeed!