‘Any customer can have a car painted any color that he wants so long as it is black.’ – Henry Ford That’s quite a curmudgeonly quote, isn’t it? It turns out that Ford, one of the pioneers of the automobile…
Humanizing Your Brand One of the biggest hurdles every business owner will come to face is how to make their brand stand out from the competition while staying consistent with messaging and standards. An easy way to overcome this obstacle…
Building Your One-Of-A-Kind Brand Personality Crafting a great brand personality is a lot like wearing deodorant – it’s something that everyone should do, and it becomes apparent very quickly when it’s not there. But how do you create an impactful…