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Creating Effective Email Marketing Drip Campaigns

Build the Perfect Email Marketing Drip Campaigns With a Customer Journey Mapping Strategy In order to create effective email marketing drip campaigns, begin with a customer journey mapping strategy to structure the drip email campaign workflow. But if you’re wondering,…

User Interface vs. User Experience & Why They Matter

Defining User Interface vs. User Experience -Eric Bergman, Paid Media Specialist When discussing user interface vs. user experience, the terms are often used interchangeably causing confusion for everyone who’s not involved deeply in the digital and marketing industries. When you…

Explaining The Sage Brand Archetype

The Sage Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…

Explaining The Ruler Brand Archetype

The Ruler Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…

Explaining The Outlaw Brand Archetype

The Outlaw Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…