How to Newsjack Like a Pro
If you’re looking to implement some basic public relations into your business plan, consider adding “newsjacking” to your PR arsenal.
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Purple Color Theory & The Royal Connection
Purple Color Theory: It Reigns Understanding color theory in marketing and the meanings behind each color is a must for branding. The design process in branding begins in basic black and white. Think about it. If a mark doesn’t stand…
Creating Effective Email Marketing Drip Campaigns
Build the Perfect Email Marketing Drip Campaigns With a Customer Journey Mapping Strategy In order to create effective email marketing drip campaigns, begin with a customer journey mapping strategy to structure the drip email campaign workflow. But if you’re wondering,…
Color Theory: Trends in Real Estate Brand Building
Color theory is a crucial aspect of real estate branding, as it can help differentiate your brand from others. For years, the industry has been dominated by three colors—blue, red, and black.
User Interface vs. User Experience & Why They Matter
Defining User Interface vs. User Experience When discussing user interface vs. user experience, the terms are often used interchangeably, causing confusion for everyone who’s not involved deeply in the digital and marketing industries. When you typically see the terms placed…
The Rise of Nostalgia Marketing & False Nostalgia
Nostalgia Marketing – Making Emotional Connections nostalgia (noun) nos·tal·gia | \ nä-ˈstal-jə , nə- also nȯ-, nō-; nə-ˈstäl- \ 1: the state of being homesick: HOMESICKNESS 2: a wistful or excessively sentimental yearning for a return to or of some…
5 Common Grammatical Mistakes in Public Relations
Common Grammatical Mistakes & Public Relations Writing Tips No matter how interesting the story in your pitch or press release may be, it can still end up in a reporter’s email trash if it is filled with so many common…
Explaining The Sage Brand Archetype
The Sage Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Explaining The Ruler Brand Archetype
The Ruler Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Explaining The Regular Guy/Girl Brand Archetype
The Regular Guy/Girl Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create…