Purple Color Theory: It Reigns Understanding color theory in marketing and the meanings behind each color is a must for branding. The design process in branding begins in basic black and white. Think about it. If a mark doesn’t stand…
Build the Perfect Email Marketing Drip Campaigns With a Customer Journey Mapping Strategy In order to create effective email marketing drip campaigns, begin with a customer journey mapping strategy to structure the drip email campaign workflow. But if you’re wondering,…
Color Theory: Trends in Real Estate Branding Understanding color theory for branding and how color works in real estate brand marketing can reveal opportunities to set your brand apart in a crowded field. For years, the same four colors have…
Defining User Interface vs. User Experience -Eric Bergman, Paid Media Specialist When discussing user interface vs. user experience, the terms are often used interchangeably causing confusion for everyone who’s not involved deeply in the digital and marketing industries. When you…
Nostalgia Marketing – Making Emotional Connections nostalgia (noun) nos·tal·gia | \ nä-ˈstal-jə , nə- also nȯ-, nō-; nə-ˈstäl- \ 1: the state of being homesick: HOMESICKNESS 2: a wistful or excessively sentimental yearning for a return to or of some…
Common Grammatical Mistakes & Public Relations Writing Tips No matter how interesting the story in your pitch or press release may be, it can still end up in a reporter’s email trash if it is filled with so many common…
The Sage Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Ruler Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
The Regular Guy/Girl Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create…
The Outlaw Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…