Humanizing Your Brand One of the biggest hurdles every business owner will come to face is how to make their brand stand out from the competition while staying consistent with messaging and standards. An easy way to overcome this obstacle…
Building Your One-Of-A-Kind Brand Personality Crafting a great brand personality is a lot like wearing deodorant – it’s something that everyone should do, and it becomes apparent very quickly when it’s not there. But how do you create an impactful…
Why You Should Be Investing in Public Relations Strategies The lines between public relations and advertising can often become blurred, so it’s crucial for business owners to know the differences between these two complementary disciplines. Learn to focus your organization’s…
Famous Branding Mistakes: The Kendall Jenner Pepsi Controversy If you haven’t already heard about Kendall Jenner’s Pepsi ad, you are one of the few. A commercial where the reality TV star and supermodel was shown giving a can of Pepsi…
A closer look at H&M’s ‘coolest monkey in the jungle’ hoodie controversy and racially insensitive imaging Branding mistakes are a public relations team’s worst nightmare. As technology emerges and advances, industry experts have worked tirelessly to keep up with the…
Pros and Cons of Sending Your News Through the Wire Experienced public relations professionals know that there is still great value in a well-written press release. However, there are some contrasting opinions regarding the best ways to distribute a release.…
How bad customer reviews of CoolSculpting can prepare you for the worst As a CoolSculpting business expert, you’re always looking for a positive review. Positive reviews drive new customers to your services and boost your company’s credibility. But can too…
Hey Google, What’s Up With The Green L? While the search engine giant Google turns a youthful 21 this September, without a doubt the company has achieved incredible things in its short lifespan. For instance, when it comes to logos,…