How to Choose the Right Social Media Platform for Your Target Audience Social media marketing has proven to be effective for businesses. Over the last few years, we’ve seen the evolution of technology, and the rise of influencers, videos. Now,…
What Does Gen Z Mean? To know the meaning of Gen Z, you first have to know the dates that define the generation itself. While most people agree that the line between Millennials and Generation Z is 1996, every generation…
Q1 Social Media Marketing News Updates Good social media marketers are always on the hunt for the latest social media marketing news. Something we all know is that social media news today is never the same as it was yesterday.…
What is Newsjacking and How Can it Catapult Your Biz to the Spotlight? If you’re looking to implement some basic public relations into your business plan, consider perfecting the art of newsjacking to add to your PR arsenal. Newsjacking is…
COVID-19 has left a lasting impression on businesses across the globe, from temporary shutdowns to extreme health precautions. Everything seems to be uncertain, but one thing is for sure: your business should utilize marketing and public relations now more than…
Social Conversations – How to be Engaging on Social Media Social media should be just that – SOCIAL. However, when it comes to authentic engagement and creating engaging content for social, many brands and businesses fall flat. Don’t worry; we’re…
How The Four New Golden Rules of PR is the Most Effective PR Strategy Recently the PR team here at Serendipit had the opportunity to attend a webinar hosted by PRSA Phoenix with the founder of HARO (Help A Reporter…
Ideas for Your Social Media Engagement Strategy Working in social media is more than just creating exciting, informative, and fun content that resonates and engages your audience. It also requires staying up to date on ever-evolving trends and algorithms. But…