The Explorer Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Why Social Media Metrics Matter for Tracking KPIs Let’s begin with the basics: What is KPI? KPI stands for Key Performance Indicator, and it’s a measurable value that demonstrates how effectively a company is achieving its key business objectives. So…
Benefits of TikTok Versus the Instagram Reels Feature Social media is primarily driven by visual experiences. Instagram has long been one of the most popular social media platforms, and with its emphasis on lifestyle content, it’s a perfect match for…
Archetypes & the Brand-Building Process What are brand archetypes? Well, an archetype is a prototype for identifying statements, patterns of behavior, and objects a brand will mirror or emulate. Plain and simple, it’s a very typical example or imitation of…
What is Inbound Content Marketing? It’s time to start working smarter, not harder, when it comes to your marketing strategy. Build engaging content and give your customers a reason to come to you without the help of paid advertising. So,…
Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential to balance holiday-specific messaging with your overall brand positioning. Why is brand consistency important? Well, maintaining a consistent brand identity is smart because it…
How to Prepare for a Virtual Interview Taking extra time to determine what and how to prepare for a virtual interview can significantly help job seekers and those who make regular media appearances. However, when COVID-19 first became a prevalent…
Creating a Sub-Brand: What is a Sub-Brand? If you are in marketing, you may have heard the term sub-branding once or twice and found yourself asking, “what is a sub-brand?” It’s not as complicated as it sounds. A sub-brand is…
What is Social Listening in Marketing? Social listening in marketing is the practice of monitoring your social media channels for conversations around your brand and making informed, strategic decisions with that information. By practicing, you are analyzing direct mentions of…
Micro-Influencer Marketing: What Is It and Why Is It Beneficial? First, let’s talk about what micro-influencer marketing actually is. Hubspot defines micro-influencers as social media users unlike typical celebrities, experts, and public figures that work or specialize in a particular…