The Marketing Flywheel | Funnel’s Bigger, Badder, Brother As long as we can remember, it’s been all about the funnel. Everyone and every firm had their secret sauce to operating within the funnel, but the linear and cone-shaped structure was…
You’re here because you’re asking, “What is a PR stunt?” In technical terms, a PR stunt is a public relations exercise that aims to get members of the public to develop a good opinion of and bring awareness to a…
Is Traditional Advertising Dead? I’ve built my career in advertising working as a copywriter and creative director at agencies large and small. At this moment, it spans two centuries, two continents, and more decades than I’d care to admit. So…
2020 Media Trends: What PR Pros Can Expect in the New Year New year, new intentions. Sounds cliché, but we all tend to reflect on the previous year, hoping to identify ways we can better ourselves, including our professional performance.…
Franchise Industry Trends Of 2019 As we look back on 2019, we can see newer franchise industry trends emerging and gaining a foothold. For example, child care franchises are beginning to take off. This trend will likely continue into 2020…
EASY Tips to Create a Seamless Customer Experience From Franchisor to Franchisee Growth in a business is the ultimate goal, especially for franchises. Still, with every new employee, process, department, and location, we often grow in the right places and…
Why Your Franchise Should Have a Blog 3,383, 759, 236, 1.5 – What do these numbers mean? As a franchisor, these are numbers you should already know. There are approximately 3,383 separate franchisors in the U.S. About 759,236 franchises opened…
Current and future media trends, newsworthy topics, and tie-ins of the past year From politics to business to holiday trends, 2019 saw several different media topics trend and make headline news. With the help of PR professionals, companies can leverage…
Student Housing Crisis Management Plan + Strategy A crisis can rear its ugly head any time and in many forms ranging from natural disasters (i.e., tornados, floods, etc.) to a student-related shooting on your property. Any crisis can damage a…
‘Any customer can have a car painted any color that he wants so long as it is black.’ – Henry Ford That’s quite a curmudgeonly quote, isn’t it? It turns out that Ford, one of the pioneers of the automobile…