How bad customer reviews of CoolSculpting can prepare you for the worst

As a CoolSculpting business expert, you’re always looking for a positive review. Positive reviews drive new customers to your services and boost your company’s credibility. But can too many good reviews with few bad reviews of CoolSculpting be a bad thing? We’ll break down some of the reasons why negative reviews might not be as harmful as you think.

With competition on the rise among CoolSculpting clinics, the need to impress prospective clients is stronger than ever. Customer reviews are an excellent way for future customers to assess the authenticity of a CoolSculpting business, the cleanliness of their practices, and even the effectiveness of a company’s services. Poor reviews can severely damage a business’ reputation -- but they can also provide valuable feedback for owners and employees about the quality of a customer’s experience. 

So when can bad reviews become good?

Negative reviews can indicate transparency

While some businesses think that hiding or ignoring bad reviews will help their business, hiding bad reviews only makes you look less authentic. With a few CoolSculpting negative reviews, consumers know your beauty business isn’t all about saving face. Remember to respond to these reviews with an apology about your customer’s most recent experience and offer a number or email for these customers to contact you directly. By doing so, you show customers that you value their honesty and that you’ll work with them to fix the issue quickly. 

Bad reviews can help you fix mistakes you might not have spotted or anticipated

Sometimes when you’re too close to something, it’s difficult to pinpoint all of the things that might go awry. Bad reviews can help you recognize parts of your business that might not be as efficient or outstanding as you think. If an employee gets multiple bad reviews, it may be time to chat with that person to see if they understand why they’ve gotten such poor reviews. If a service is painful, technicians can work to relieve this discomfort. With CoolSculpting, it is especially important to ensure that your customer is relaxed and comfortable. Using reviews as a way to improve your client’s visit is a great way to put a positive spin on an otherwise negative review.

They help set realistic expectations for customers

Too much of anything can be a bad thing, and too many positive reviews can indicate services that are “too good to be true.” Customers entering your CoolSculpting clinic know what to anticipate from authentic reviews from previous clients. Bad reviews can help you manage high expectations from picky customers. 

They can prepare you for the future

Improving your business using bad reviews is one benefit -- using bad reviews to anticipate problems and respond constructively in the future is another. Creating a fast and strategic response when poor reviews do occur is the best way to mitigate branding crises before they occur. 

If you know which areas of your CoolSculpting practice are lacking based on the reviews you generate, use the information to enhance larger parts of your business. 

While negative CoolSculpting reviews can be discouraging, it’s best to think of them as ways to help you enhance your services to provide a product that exceeds your clients’ expectations.

As experts in brand reputation and crisis management, the people at Team Serendipit are the go-to professionals! Find out how we can help your business with all your branding and reputation management needs.