This is one of the most interesting and incredible iPhone apps I have seen lately. We can’t wait until it comes out!
February 15, 2010
The art of marketing
In a new business presentation last week, a board member of a community-focused organization asked us how we are able to market to demographics different than our own, specifically an older demographic. We took this question as an opportunity to define the process we take with each of our clients and describe our commitment to gaining measurable results.
January 24, 2010
Why Followers Follow Your Brand
Many of our clients ask us why their brand needs to have a presence on Twitter or Facebook. They want to know why anyone would care to follow or friend their brands.
Well, here’s a great starting point. A recent study (conducted in December 2009) by MarketingSherpa, indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online. The second most popular motivation to follow brands on Twitter was to learn about new products or services.
Another study, conducted by Razorfish in August 2009, concluded that exclusive deals were the top reason people followed brands on Twitter. It also showed that people who friended a brand on Facebook or Myspace more likely to be a current customer of that brand than those who became of fan of a brand on Twitter.
December 8, 2009
Serendipit Consulting’s Five Ways to Boost Your Company During the Holiday Lull
With the holidays upon us, it’s sometimes easy to lose focus of business goals. With a struggling economy that has hopefully reached a plateau, if you’re not in the retail business, November and December can be tough months for your company. It’s the end of year and 2010 is right around the corner.
Now is not the time, however, to become complacent and blame your lower revenues on the holidays. You have to continue to think outside the box and even step up your game to end the year with a bang. Here are five ways we’ve come up with to give your company the boost it needs to start 2010 with fireworks!
November 10, 2009
Content Content Content
After reading an eMarketer article, “Americans Want Brands That Inform, But Don’t Get Too Friendly” I realized how important it is for businesses to utilize their marketing strategy to provide their audience with news. If your brand can be a reliable source of information, you will succeed in winning your clients’ trust and loyalty.
So what makes news? As a journalism degree holder, I can tell you that news incorporates seven different qualifiers: timeliness, impact, proximity, controversy, prominence, currency and oddity. You can read more about each qualifier here, an article from the Handbook of Independent Journalism.
