What Is Customer Advocacy? Customer advocacy refers to customers who speak positively about your brand, recommend your products or services to others, and defend your brand against negative reviews or comments. These customers are often referred to as customer advocates…
Creating a Balanced SEO Strategy for Maximum Return SEO aims to increase the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo. SEO is constantly evolving because search engines are always updating their…
Steps to Successful Brand Development How to develop a brand examines and defines elements like naming, archetypes, positioning, brand voice, logo, brand mission, brand development strategy, and more, so it’s important to invest in the process. Brand development is methodical.…
Why Influencer Marketing Campaigns Make Good Sense As online marketing becomes more competitive, it becomes harder for individual brands to stand out. That’s why more businesses are turning to social media channels. Influencer marketing strategy can result in influencer marketing…
Attracting Gen Z Gen Z is complex; there’s no doubt about it. They live in the past, but at the same time, they’re defining the future. Born between 1997 and the early 2010s, Generation Z is the group that all…
Brand positioning is more than just a catchphrase. It’s a strategic marketing technique that helps businesses stand out in their target market. The problem? Too many businesses think brand positioning is as simple as a logo and a tagline. Spoiler…
Case Study: COR Mother’s Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics…
Developing a Logo For Your Company As marketing professionals, developing a logo is not something we take lightly. A logo is the face of your business, and one of the first things customers notice about your company, so it’s essential…
A Brand is a Noun. Brand Marketing is a Verb. Brands. Love ‘em, or hate ‘em, brands are the product of the marketing industry and the drivers of consumer beliefs and expectations. But what is brand marketing? Brand marketing straddles…
Crisis Management is a Process, Not an Event. It’s simple. It doesn’t matter where you are or what you’re doing. In today’s digital era, every business owner needs a bulletproof crisis management plan that is ready to go at all…