Developing a Logo For Your Company As marketing professionals, developing a logo is not something we take lightly. A logo is the face of your business, and one of the first things customers notice about your company, so it’s essential…
A Brand is a Noun. Brand Marketing is a Verb. Brands. Love ‘em, or hate ‘em, brands are the product of the marketing industry and the drivers of consumer beliefs and expectations. But what is brand marketing? Brand marketing straddles…
Crisis Management is a Process, Not an Event. It’s simple. It doesn’t matter where you are or what you’re doing. In today’s digital era, every business owner needs a bulletproof crisis management plan that is ready to go at all…
Purple Color Theory: It Reigns Understanding color theory in marketing and the meanings behind each color is a must for branding. The design process in branding begins in basic black and white. Think about it. If a mark doesn’t stand…
Build the Perfect Email Marketing Drip Campaigns With a Customer Journey Mapping Strategy In order to create effective email marketing drip campaigns, begin with a customer journey mapping strategy to structure the drip email campaign workflow. But if you’re wondering,…
Color theory is a crucial aspect of real estate branding, as it can help differentiate your brand from others. For years, the industry has been dominated by three colors—blue, red, and black.
Defining User Interface vs. User Experience When discussing user interface vs. user experience, the terms are often used interchangeably, causing confusion for everyone who’s not involved deeply in the digital and marketing industries. When you typically see the terms placed…
Nostalgia Marketing – Making Emotional Connections nostalgia (noun) nos·tal·gia | \ nä-ˈstal-jə , nə- also nȯ-, nō-; nə-ˈstäl- \ 1: the state of being homesick: HOMESICKNESS 2: a wistful or excessively sentimental yearning for a return to or of some…
Common Grammatical Mistakes & Public Relations Writing Tips No matter how interesting the story in your pitch or press release may be, it can still end up in a reporter’s email trash if it is filled with so many common…
The Sage Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…