Creating a Sub-Brand: What is a Sub-Brand? If you are in marketing, you may have heard the term sub-branding once or twice and found yourself asking, “what is a sub-brand?” It’s not as complicated as it sounds. A sub-brand is…
What is Social Listening in Marketing? Social listening in marketing is the practice of monitoring your social media channels for conversations around your brand and making informed, strategic decisions with that information. By practicing, you are analyzing direct mentions of…
Micro-Influencer Marketing: What Is It and Why Is It Beneficial? First, let’s talk about what micro-influencer marketing actually is. Hubspot defines micro-influencers as social media users unlike typical celebrities, experts, and public figures that work or specialize in a particular…
Simplifying Instagram Content Creation If you’re here, you’re likely looking for some help creating a Social Media Content Strategy. If so, you’re in the right place! We’re going to give you some Instagram content creation tools, content ideas, and the…
How the Real Estate Industry Can Use PR for Brand Awareness Public Relations is a powerful tool for a lot of different industries including real estate, whether residential or commercial and can greatly increase brand awareness. PR in real estate…
Should Your In-House Marketing Work with an Agency? “Why would we hire an agency? Isn’t that what we have you (all) for?” If you’ve suggested using help from a marketing agency to supplement your in-house services for your company, you…
What Facebook Business Manager Is and Why You Should Be Using It We get asked a lot about Facebook Business Manager — what it is and why a business would ever need it. Many companies tend to avoid using Business…
Top 5 Handy (AND FREE) PR Tools During this day and age where new brands are popping up left and right, it’s more important than ever before to make sure you stand out from the crowd. Utilizing public relations in…
How to Build a Strong LinkedIn Presence for Your Business Building a strong social presence has become a top priority for any business seeking to increase brand awareness and develop a strong community around their company. While it’s not always…
Every Successful Business Has a Customer Persona Marketing Strategy. Does Yours? Right now, whether you’re a catering company or you cater to the elite with a hand-made jewelry line, times are tough. Up until March, you were likely trekking right…