Benefits of Securing Contributed Articles for Your Company In the Public Relations world, there are several different types of media opportunities that can increase brand awareness. Some are obvious: TV segments and huge print articles in national publications like the…
Creative marketing incentives offer many different ways to increase brand reach effectively. Social media contests, exclusive coupons, and events are just a few of the incentives that can work for just about any company or brand when trying to generate brand awareness and boost revenue.
How to Run a Successful Social Media Contest Before we dive into the specifics of running a social media contest, it’s important to note a few things. We’ll be covering the benefits of social media contests, as well as the…
At first glance, an influencer marketing campaign seems straightforward. Still, smaller details may make or break the success of your partnerships. We'll break down some of the strategies that are instrumental in creating the perfect influencer brand initiative and warn against some of the lesser effective tactics.
When consumers see products in the news, it gives the brand instant third-party credibility. We see this effect quite often, so why do brands struggle with garnering actual editorial content that’s focused around consumer product PR?
How to Choose the Right Social Media Platform for Your Target Audience Social media marketing has proven to be effective for businesses. Over the last few years, we’ve seen the evolution of technology, and the rise of influencers, videos. Now,…
What Does Gen Z Mean? To know the meaning of Gen Z, you first have to know the dates that define the generation itself. While most people agree that the line between Millennials and Generation Z is 1996, every generation…
Q1 Social Media Marketing News Updates Good social media marketers are always on the hunt for the latest social media marketing news. Something we all know is that social media news today is never the same as it was yesterday.…
COVID-19 has left a lasting impression on businesses across the globe, from temporary shutdowns to extreme health precautions. Everything seems to be uncertain, but one thing is for sure: your business should utilize marketing and public relations now more than…
Social Conversations – How to be Engaging on Social Media Social media should be just that – SOCIAL. However, when it comes to authentic engagement and creating engaging content for social, many brands and businesses fall flat. Don’t worry; we’re…