Tips for Creating a Successful Facebook Ad Campaign So, you and your team have invested time and resources into creating a flashy new video, and now you want to put it on Facebook and watch that view count pile up.…
Self-Care for Your Business: Declutter Your Social Media Profiles Sure, it’s important to always show some love business-to-business, but in the midst of all that recognition, don’t forget your business needs love too! How do you do this? Conduct regular…
2021 Marketing Trends: Pt. 1 It’s worth emphasizing that the effects of what we’re all watching play out in real-time will be rippling throughout brand marketing, PR, digital marketing, communications, and platforms for decades to come. There is a pathway…
The Explorer Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Why Social Media Metrics Matter for Tracking KPIs Let’s begin with the basics: What is KPI? KPI stands for Key Performance Indicator, and it’s a measurable value that demonstrates how effectively a company is achieving its key business objectives. So…
Benefits of TikTok Versus the Instagram Reels Feature Social media is primarily driven by visual experiences. Instagram has long been one of the most popular social media platforms, and with its emphasis on lifestyle content, it’s a perfect match for…
Archetypes & the Brand-Building Process What are brand archetypes? Well, an archetype is a prototype for identifying statements, patterns of behavior, and objects a brand will mirror or emulate. Plain and simple, it’s a very typical example or imitation of…
What is Inbound Content Marketing? It’s time to start working smarter, not harder, when it comes to your marketing strategy. Build engaging content and give your customers a reason to come to you without the help of paid advertising. So,…
Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential to balance holiday-specific messaging with your overall brand positioning. Why is brand consistency important? Well, maintaining a consistent brand identity is smart because it…
How to Prepare for a Virtual Interview Taking extra time to determine what and how to prepare for a virtual interview can significantly help job seekers and those who make regular media appearances. However, when COVID-19 first became a prevalent…