Category Blog

Big Picture Marketing Trends for 2021

2021 Marketing Trends: Pt. 1 It’s worth emphasizing that the effects of what we’re all watching play out in real-time will be rippling throughout brand marketing, PR, digital marketing, communications, and platforms for decades to come. There is a pathway…

Social Media Metrics to Track for Success

Why Social Media Metrics Matter for Tracking KPIs Let’s begin with the basics: What is KPI? KPI stands for Key Performance Indicator, and it’s a measurable value that demonstrates how effectively a company is achieving its key business objectives. So…

Your Brand & Marketing During the Holidays

Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential to balance holiday-specific messaging with your overall brand positioning. Why is brand consistency important? Well, maintaining a consistent brand identity is smart because it…