Separating Fact From Fiction for Better Results Welcome to the first installment of our Debunked series! At Serendipit, we firmly believe that in the fast-paced world of PR, creative endeavors, and social media marketing, it’s essential to stay well-informed and…
We’re back, baby! It’s time to reintroduce the Serendipit Weekly Roundup. Get ready for a wild ride as we spill alllll the tea—okay, maybe not all of it—but we’ll definitely be sharing a mishmash of office anecdotes, culture quirks, and…
Will AI Replace Human-Generated Designs? A valid question, especially in today’s AI-pro world! And the short answer is no…t yet. AI has undoubtedly been a game-changer in many industries, including graphic design. AI-powered tools like Adobe Express, Piktochart, and Canva…
What Is Customer Advocacy? Customer advocacy refers to customers who speak positively about your brand, recommend your products or services to others, and defend your brand against negative reviews or comments. These customers are often referred to as customer advocates…
Creating a Balanced SEO Strategy for Maximum Return SEO aims to increase the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo. SEO is constantly evolving because search engines are always updating their…
Steps to Successful Brand Development How to develop a brand examines and defines elements like naming, archetypes, positioning, brand voice, logo, brand mission, brand development strategy, and more, so it’s important to invest in the process. Brand development is methodical.…
Why Influencer Marketing Campaigns Make Good Sense As online marketing becomes more competitive, it becomes harder for individual brands to stand out. That’s why more businesses are turning to social media channels. Influencer marketing strategy can result in influencer marketing…
Attracting Gen Z Gen Z is complex; there’s no doubt about it. They live in the past, but at the same time, they’re defining the future. Born between 1997 and the early 2010s, Generation Z is the group that all…
Brand positioning is more than just a catchphrase. It’s a strategic marketing technique that helps businesses stand out in their target market. The problem? Too many businesses think brand positioning is as simple as a logo and a tagline. Spoiler…
Case Study: COR Mother’s Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics…