Crisis Management in Public Relations – What 2020 Taught Us With 2020 came an ever-changing pandemic, social injustice issues, financial setbacks, and much more in-between. Because of these stressful times, countless crises arose and working on picking up the pieces…
Impact Apple iOS 14 has on Facebook Ads Apple announced their newest operating system iOS 14 in June 2020. One of the most impactful features was the requirement that all apps in the App Store must now show a prompt…
The Creator Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Tips for Creating a Successful Facebook Ad Campaign So, you and your team have invested time and resources into creating a flashy new video, and now you want to put it on Facebook and watch that view count pile up.…
Self-Care for Your Business: Declutter Your Social Media Profiles Sure, it’s important to always show some love business-to-business, but in the midst of all that recognition, don’t forget your business needs love too! How do you do this? Conduct regular…
2021 Marketing Trends: Pt. 1 It’s worth emphasizing that the effects of what we’re all watching play out in real-time will be rippling throughout brand marketing, PR, digital marketing, communications, and platforms for decades to come. There is a pathway…