Crisis Management in Public Relations – What 2020 Taught Us With 2020 came an ever-changing pandemic, social injustice issues, financial setbacks, and much more in-between. Because of these stressful times, countless crises arose and working on picking up the pieces…
The Creator Brand Archetype What are brand archetypes? We’re so glad you asked! Building a brand story that sticks with your target audience is easier said than done. In order to learn how to use brand archetypes to create an…
Tips for Creating a Successful Facebook Ad Campaign So, you and your team have invested time and resources into creating a flashy new video, and now you want to put it on Facebook and watch that view count pile up.…
Self-Care for Your Business: Declutter Your Social Media Profiles Sure, it’s important to always show some love business-to-business, but in the midst of all that recognition, don’t forget your business needs love too! How do you do this? Conduct regular…
2021 Marketing Trends: Pt. 1 It’s worth emphasizing that the effects of what we’re all watching play out in real-time will be rippling throughout brand marketing, PR, digital marketing, communications, and platforms for decades to come. There is a pathway…