-What Exactly is PR?- Serendipit Consulting helps to clarify what exactly PR really is. When I first meet someone new, the conversation typically runs along these lines: New person: “Where do you work?” Me: “Serendipit Consulting, a boutique PR and…
-Weekly Wrap-Up: Effective Facebook Posts- Serendipit Consulting is wrapping up the week with tips on creating effective Facebook posts. Our previous post this week discussed the importance of having a strong content strategy. The process doesn’t end there! Many businesses…
The Power of a Strong Content Strategy -Is your brand demonstrating a strong content strategy?- Whether your company’s marketing tactics are aimed towards B2B or B2C, each brand should have a strong content strategy that is consistent across all digital…
As public relations pros, it is our job to target audiences with specific messages in order to stay relevant, fresh and on the forefront of consumers’ minds, especially on a local level. Target (yes, the national mega-store) recently proved how…