Interview Tips – Sneak Peek into PR Media Training -Nikki Camarillo, Senior PR Account Executive Representing yourself well in media interviews is one of the best ways to establish thought leadership and become a credible source that reporters will reach…
How to Fill Every Bed in Your Off-Campus Student Housing Convincing college students to live somewhere for a year can become difficult, especially when they are not sure what they are looking for. The best ways to make students want…
Color Theory in Marketing: How Color Theory Works In the Healthcare Industry Have you ever noticed that healthcare logos tend to be blue? If you simply type in “healthcare logos” into Google Images you’ll see a handful of images that…
MARKETING INVESTMENTS AND ADVERTISING TAX WRITE-OFFS: WHY INCORPORATE THEM INTO YOUR BUSINESS WRITE-OFFS If you own a business, you probably know what a business write-off is and how it works. But if you’re new to owning a business or are…
HOW TO MAKE YOUR DIGITAL ADS AND DIGITAL CONTENT STAND OUT When creating and putting digital ad content out into the world, you have to juggle a couple of delicate factors. Not only do you have to make sure you’re…
DIGITAL AND SOCIAL: WHAT TO KNOW ABOUT SOCIAL MEDIA TODAY Social media today is a highly competitive environment. More so than yesterday, social media channels have made it much easier to place paid advertising content. The decrease in the barrier…
RESPONDING TO BAD REVIEWS: THE SECRET TO CONVERTING A CHURNER TO A LOYALIST No business, even the most successful ones, earns only 5-star reviews. In fact, any business with only 5-star reviews is likely one you’d be better off reviewing…
Beauty Marketing and CoolSculpting Marketing in 2019: What You Need to Know Marketing efforts for beauty, health, and wellness have evolved to attract a large audience. With shifting demographics and a new wave of millennials and iGens focused more on…
CHANGES IN MARKETING: HOW ‘90s TV IS STILL REFLECTED IN MARKETING TODAY Is retro making a comeback? Ask any 20-year-old (like we asked our college interns) and the answer is yes. While not all our interns were excited about this,…
HOW TO USE GOOGLE ANALYTICS: GOOGLE STATS AND SEARCH ANALYTICS FOR BEGINNERS *featured (top) image courtesy of WDnet Creation When I first started playing around with Google Analytics — I did not understand it at all. I was in college…