Interview Tips – Sneak Peek into PR Media Training Representing yourself well in media interviews is one of the best ways to establish thought leadership and become a credible source that reporters will reach out to for expert commentary. PR…
How to Fill Every Bed in Your Off-Campus Student Housing Convincing college students to live somewhere for a year can become difficult, especially when they are not sure what they are looking for. The best ways to make students want…
Color Theory in Marketing: How Color Theory Works In the Healthcare Industry Have you ever noticed that healthcare logos tend to be blue? If you simply type in “healthcare logos” into Google Images you’ll see a handful of images that…
MARKETING INVESTMENTS AND ADVERTISING TAX WRITE-OFFS: WHY INCORPORATE THEM INTO YOUR BUSINESS WRITE-OFFS If you own a business, you probably know what a business write-off is and how it works. But if you’re new to owning a business or are…
WHAT TO KNOW ABOUT SOCIAL MEDIA TODAY Social media today is a highly competitive environment. More so than yesterday, social media channels have made it much easier to place paid advertising content. The decrease in the barrier to entry means…
RESPONDING TO BAD REVIEWS: THE SECRET TO CONVERTING A CHURNER TO A LOYALIST No business, even the most successful ones, earns only 5-star reviews. In fact, any business with only 5-star reviews is likely one you’d be better off reviewing…
Beauty Marketing and CoolSculpting Marketing in 2019: What You Need to Know Marketing efforts for beauty, health, and wellness have evolved to attract a large audience. With shifting demographics and a new wave of millennials and iGens focused more on…
CHANGES IN MARKETING: HOW ‘90s TV IS STILL REFLECTED IN MARKETING TODAY Is retro making a comeback? Ask any 20-year-old (like we asked our college interns) and the answer is yes. While not all our interns were excited about this,…
4 Things You Need to Know About Guerrilla Marketing Guerrilla marketing was conceived through the union of a strong entrepreneurial spirit and a stubborn desire to spend as little as possible. Small businesses turned to guerrilla marketing because other forms…
INBOUND MARKETING VS OUTBOUND MARKETING Inbound Marketing is an umbrella term that covers how visitors arrive on a business’ website or social media pages. Outbound Marketing refers to the traditional form of marketing communication where a business initiates the conversation,…