andrew

andrew

How To Be Prepared When Crisis Hits Your Brand

I was surprised this morning when one of the top headlines to hit my iPhone said was “Arizona Part of Kotex Tampon Recall.” Clicking through, I discovered Kotex, a popular feminine products brand from parent company Kimberly-Clark, recalled 1,400 cases…

Social Media meets Higher Ed

Here at Serendipit, we love college. Not only did we all have amazing college experiences, but we also handle the marketing and public relations for some of the country’s top student housing developers and communities- Campus Suites, College Suites, Gilbane, Sotelo…

Business Buzz: Success Through Failure

In today’s highly competitive business world so much pressure goes into churning out a successful idea for your company. Jobs are becoming harder to find and a stable position at a successful company is an extremely hot commodity, making risk-taking…

Smell Like a Man

We’ve all seen (and laughed like crazy at) Old Spice’s hilarious commercials.  Isaiah Mustafah has transformed from an unknown struggling actor into the manly man that every male strives to be, and every female strives to have.  And most importantly,…