Brand development, when done correctly, is a lengthy process that involves multiple components and the collaboration of a strong team. After all, this is the foundation that can ultimately make or break the lease-up of your community, so it is…
Infographics are visual and highly shared images that exist in order to generate traffic and attract valuable inbound links. When developing a successful infographic, the designer must go through a three step process that includes storyboarding, design and promotion. Visuals…
Weekly Wrap-Up: Instagram Tips for Business Serendipit wraps up the week with a look at how to incorporate Instagram into your marketing mix. Have you been wanting to use Instagram to help market your company but don’t know where to…
Twitter Connecting the World one Tweet at a Time This new era of the Internet has drastically changed the way we communicate with one another. Social media has made interacting and socializing with people on the opposite side of the…
Weekly Wrap-Up: Hashtags, Hashtags and More Hashtags! Serendipit Consulting wraps up the week with the latest and greatest news about hashtags. The infamous hashtag, which has defined the use of Twitter, and recently Instagram, is finally making its way into…
Most music artists premiere new music videos on MTV or a similar television station. Some will post them directly to their website. Country superstar Tim McGraw, on the other hand, is trying a different approach when he releases his next…
-What Exactly is PR?- Serendipit Consulting helps to clarify what exactly PR really is. When I first meet someone new, the conversation typically runs along these lines: New person: “Where do you work?” Me: “Serendipit Consulting, a boutique PR and…
-Weekly Wrap-Up: Effective Facebook Posts- Serendipit Consulting is wrapping up the week with tips on creating effective Facebook posts. Our previous post this week discussed the importance of having a strong content strategy. The process doesn’t end there! Many businesses…
The Power of a Strong Content Strategy -Is your brand demonstrating a strong content strategy?- Whether your company’s marketing tactics are aimed towards B2B or B2C, each brand should have a strong content strategy that is consistent across all digital…
As public relations pros, it is our job to target audiences with specific messages in order to stay relevant, fresh and on the forefront of consumers’ minds, especially on a local level. Target (yes, the national mega-store) recently proved how…