The Power of a Strong Content Strategy
-Is your brand demonstrating a strong content strategy?-
Whether your company’s marketing tactics are aimed towards B2B or B2C, each brand should have a strong content strategy that is consistent across all digital and direct outlets. While it may seem like a logical choice to splash a variety of content on your site right away and day-to-day throughout social media outlets, at times having poorly thought out and inconsistent content is worse than having no content at all. Your brand’s content should not only portray the message that you are trying to communicate, but it should unify your brand’s personality and intrigue your target audience.
Before content is even developed, the following steps should be discussed among your team:
- Business Goals – In order to create suitable content for your business, your overall business goals and objectives need to be clearly thought out and discussed. These should include both short-term and long-term goals.
- Target Audience – You should be extremely familiar with who you are trying to reach. The entire purpose of content is to engage with your target market and create a conversation, so think of your audience as individuals.
- Voice – What tone and vibe are you trying to portray? Is this consistant with the tone of the audience you are going to be in front of? These are the questions that are crucial to establishing a strategic voice.
Content strategy can reinvent and position any brand in a powerful way, in order to create sucessful brand recognition and consistancy among your specific audience. Want to discuss or create your content strategy? Contact Serendipit Consulting and let us do the work for you.