Your experience and knowledge already proves that you’re the go-to expert for your clients and colleagues. However, if you want to expand your client base and really be the go-to expert source in the news, you’ll need to be on…
It’s understandable to be nervous about media interviews; you want to represent yourself and your brand well! Staying on-message is one of the most important things to keep in mind as you prepare for any interview – if you know…
Let me just close out of the Spotify app before we get started. Pandora has just unveiled a new logo and digital campaign to convert millions of free listeners into paying subscribers to Pandora Plus. The new logo is a…
Melissa DiGianfilippo, VP of Public Relations at Serendipit Consulting, discusses how to use Facebook Live to boost your brand with AZ Big Media. Facebook recently gave its 1.6 billion-plus users access to its coveted live video streaming service, Facebook Live. Differentiating…
Congrats! Your student housing community is on its way to becoming a reality! Although you’ve already chosen your team for developing, designing, etc. your community, it’s important to hire the right PR and marketing firm early to give you the…
Pitching is like a puzzle. There are several pieces that must come together to create a great pitch. Creating the perfect pitch can be difficult; it takes time, research and flexibility to execute a successful PR strategy. Many reporters receive…
When you work with the Serendipit Consulting PR team, we become your brand’s storytelling specialist. We tell the media what makes you unique, innovative and why you’re the go-to expert in your industry. Our goal is to get you an…
Are you struggling on how to target millennials for your business marketing strategy? Serendipit Consulting understands the difficulty in approaching these digital natives, which is why we narrowed it down to three particular characteristics that are common among millennials. Millennials…
Congratulations; you have been invited to appear on a television news segment! Now what? Read on for the 10 do’s and don’ts Serendipit’s PR team recommends to ensure your next TV interview is the best one yet. Good luck ?…
It was a big week in the land of social media. From long awaited software updates (teaser: you can finally switch accounts on Instagram!) to new reports about the expectations users have when it comes to brands on social media,…