Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses the hot new trend among millennial adults and how the multifamily industry can target this group on Multi-Housing News. There’s a new trend surfacing for the Millennial generation: co-living. This trend…
It was a big week in the land of social media. From long awaited software updates (teaser: you can finally switch accounts on Instagram!) to new reports about the expectations users have when it comes to brands on social media,…
How to Play Super Bowl Squares Super Bowl squares are one of the oldest ways to have fun during the big game. You can create your own grid, or download our free printable super bowl squares grid here. Save yourself…
Serendipit talks about color psychology, or the study of hues and their influence on human behavior, and what this can mean for your brand. Coming up with a logo and brand identity as a whole requires a lot of thought…
After spending time to create your brand and design each component, you’ll have to get the word out about it and create what is called “brand awareness.” Creating brand awareness can be done in a myriad of ways – and…
Serendipit discusses the impact of Facebook’s upcoming feature, Reactions. Many have demanded that Facebook create a dislike button for quite some time now and Facebook is finally responding. Well, sort of. Facebook is introducing “Reactions,” which is a series of…
Serendipit uncovers how influential nostalgia can be implemented when into your marketing campaigns. Nostalgia is a powerful thing. It’s why the hashtag #TBT is so popular across social media platforms. It’s why you’re bombarded with posts that say “Share this…
Serendipit discusses the recent logo design updates for these two large companies. If you’ve used Google at any point in the past few weeks, you’ve probably noticed that there’s something different. Earlier this month, Google introduced a brand new visual identity, the…
Because advertising and public relations are often incorrectly assumed to be interchangeable with one another, misinformed companies miss out on important opportunities to spread their story through PR efforts. While both create consumer awareness, generate customer leads and increase company…
Serendipit shares some simple tips to try to increase productivity and, well, improve your focus! We all have those days. You’re trying to be creative but nothing is happening; meanwhile, you’re getting email notifications every 5 minutes. You’re staring blankly…